Qualitative360 North America Review – Part 2: A Digital Future

“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not replace humans any time soon. The good news however is that the smart use of technology can help researchers with many aspects of their work, from data collection to analysis and reporting.

Digital tools – how and when to use them

Tools are most powerful only when used right. Digital research tools are no different. So the first priority is to get over any kind of presumptions when selecting the right tool for your research...

Read on at www.qual360.com