???????????????? ?????????????? ????????????????????: ???? ?????????????????? ???? ???????????? ???????????????????? ?????????????????? ??????????
???????????????? ?????????????? ????????????????????:
???? ?????????????????? ???? ???????????? ?????????????????????
?????????????????? ?????????? ???????? ?????????? ?????????????? ???? ??????????????????
??????????????????? ???????? ???????? ?????? ????????????????????
?( ???????? ?????????? ??????…)!
…?????? ?????? ?????? ?????? ?????????????????? ???? ?????? ???????? ?????????? ???????????????????? ???? ????????????…???????? ???????????? ???????? ???????????????????? ??????????…
While writing financial promotions some ingredients must be included to get desired results.
All the following Keystones might be included in a single financial promotion…email…
Or you can include some of it and leave others behind.
Whatever the case, you will be surprised with your results.
Now, let's take a look at them one after the other…
And show you a real-life example for better understanding.
Here we go…
12. ????????????
At this point, you are telling them what they might miss without taking action.?
This is the stage where you build emotions by…
Giving them "fear of missing out" and giving enough reasons to take action TODAY, NOW…
11. ????????????????
:Being specific in terms of numbers, results, and anything you are saying will increase believability…
And specific financial promotions will sell, while vague ones will not.
Fo being specific in your email promotion will increase conversion rates…
Because they are more likely to respond to financial promotions that seem like the exact results they are looking for.
10. What is in it for me? (??????????):
The question that is going on in the mind of your client when reading your emails or any other promotion is…
Why should I open and read this?
What do I stand to gain here?
Why should I listen to this folk?
Is it worth my time?....
Clearly and satisfactorily you can answer these questions…
The better… and the more you will get the attention of your readers.
If you can demonstrate what is in it for them…then you have their attention.
9. Call To Action (:??????)
?You should tell your readers specifically what to do next.
And structure your Call to Action in such a way that will encourage them to click through.
Do not ask them…tell them what to do next…click, share, and fill out the form…
Whatever your CTA might be?
8. ?????????????????? ?????? "????????"t
At this point, you want to introduce the person behind the scenes…
And why they should listen to him.
You are using a Guru to generate interest, credibility, and attention.
7. ???????? ????'?? ?????????? ?????? ??????
You are using this strategy to answer questions that are going on in the mind of your readers…
Maybe this guy is talking about YAHOO?
Or is this also 5G stuff?...
So you want your readers to know what your promotion is about…
And…
… What it is not specifically to make them concentrate while reading…
We used something like a statement below to tell the readers what our promotion is not about…
"And this is not Google, Bitcoin, Yahoo, or 5G."
Do you get the logic? Awesome ??
6. ?????????? ????????????????
?At this point, you want to show your readers what you are talking about works…
And they can also benefit from it.
You do this with strong and specific testimonials, data, "publication view"...
5. ???????????????????????? ????
Whatever you are trying to sell your readers you should find a way to…
…Give it a Name…
And not only that, but you will also make it a hero of the promotion.
Like an example from Agora Inc…
领英推荐
*And something Jeff Brown called the "Apple Effect"*
*3 Next Rev. Crypto For Smart Investors…*
Apple Effect and Rev. Crypto are giving names to the offer.
4. ???????? ???????? ?????????????
Do you have a particular trend in the financial space that might support your claims?
Then put it in your email copy.
"As...Suzanne Clark, President of the US Chamber of Commerce, says the situation is getting worse by the day"
This is a trending issue in the world (An increase in the price of goods and services), then Agora used it to sell an offer called Crisis Survival Insider…
3. ???????? ??????????
Yes, add some other proofs to help your readers take action.
2 ?????????????? ????????
After your headline the next thing that will invite your readers to open your emails is…
Preview text… you are giving them more reason to open your email now!
And firstly…
1. ?????????????? ????????
The primary role and goal of your email subject lines are to get attention…
Almost force your readers to open your email…either by…
Benefit driving, intrigue, urgent, News-like driving subject line…
???????? ???? ?? ???????? ?????????????????
A good headline, according to John Cable, in Tested Advertising Method, has one or more of these four elements:
????????-????????????????/ ?????? ???????????????
????????
??????????????????
?????????? ?????? ???????? ??????
A shorter and punchy subject line.
Okay, now you can see some critical ingredients that every financial investment offers should have….
Let's consider an example to see those elements in "use"...
While sitting on my chair ?? made of wood, I wrote one email using Agora Inc's offer just for explanation purpose?
===============================
Subject line: 3 Next Rev. Crypto For Smart Investors…
Preview text:And it's even VALUABLE than Bitcoin?
Imagine walking over your computer in 2013, making a single purchase, within just 10 minutes of your spare time…
And what was that?
You just bought Bitcoin for $25…
Yes, I know that could not happen again…
But what if I told you about…
….the Next 3 Gen Crypto that might be more valuable than Bitcoin and its $600B market cap?
Now, what about this….
AOL, YAHOO, and GOOGLE were the first, second, and the third generation respectively…
But today, Google has yielded 4,561% since going public in 2014.
That is not all?
Take Dr. Crypto (fund FD7) for example,?
He dumped his Bitcoin to buy one of these little-known 3 Next-Gen Crypto I'm about to show you…
Onward, if you want to make 10 times your money or even more…
Click here right away to discover the 3 Next-Gen Crypto
Sincerely,?
Quadri.
P.S. This is another great chance for you to buy next-gen cryptos…
Since you can't buy Bitcoin and make 10 times your money again …
Buy your 3 Next-Gen Crypto now
===========[=========================
Yes, I understand that this example is NOT that perfect and it can be improved...
Onward, you might have observed that not all those elements appeared in this email…it is fine…
Not every offer will have it all. What you are promoting might determine.
While some elements are MUST in every email — Headline, CTA, Proof, …
My last takeaway for you specifically…
Best regards.
Quadri.
P.S: the truth is that this post took me more than a week to put everything together. If you like this post so far. Can you share it for more people to see it? Because it might be what someone needs right now.