?? QR codes X Superbowl 2023 ??

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Love is in the air today — and so are opportunities for brands to make some big sales.?

For the floral and chocolate industries, Valentine's Day is their version of Black Friday.

But brands from other industries can still?participate through collaborations. Beer company Budweiser, for example,?partnered?with floral delivery company UrbanStems in a campaign called "This Bud's for You."??

We think it's a perfect match.

In this issue, we’re exploring:

???QR codes during the Super Bowl

???Shopify's checkout renovations

?? Our LinkedIn Live on customer loyalty

?Let's dive in.

WHAT'S BUZZIN' THIS MONTH

QR CODES SURGE IN SUPER BOWL 2023 ??

During last year's Super Bowl commercials, Coinbase saw?over 20 million visits?to its webpage in one minute with their bouncing QR code. While the buzz around Coinbase and crypto has fizzed out, the use of QR codes has not.

This year, there was a total of?10 different commercials?using QR codes (not counting second runs), which is 18% of all of the commercials aired during this Super Bowl!?

Our take??There's no doubt that QR codes are an effective engagement tool with TV ads. While we are very excited about QR codes making waves in this year’s Super Bowl, we believe there's?much more brands can do?with QR codes without having to spend millions on an ad spot. Read more about our take on using QR codes beyond advertising?here.

SHOPIFY ANNOUNCES ITS ONE-PAGE CHECKOUT EXPERIENCE????

During its twice-annually Shopify Editions announcement, Shopify revealed?several key upgrades?to its platform, notably implementing a "one-page" checkout.?

This update consolidates Shopify's current multi-page checkout experience into one page, aiming to reduce cart abandonment. Survey results from?Shopify's 2023 Commerce Report?revealed 35% of Shopify Plus merchants experienced shrinking cart sizes in 2022.?

These upgrades will roll out gradually over the coming weeks.

Our take??This is an exciting update. Cart abandonment is a universal problem across brands of all sizes, and merchants need to reduce friction at checkout as much as possible. We expect one-page checkout to be a must-have this year.?

YOU SHOULD KNOW...

LinkedIn Live tomorrow on building customer loyalty!

We're co-hosting a LinkedIn Live on building customer loyalty!

Listen to our founder, Kait Stephens, alongside Daniel Tejada of Straight Up Growth discuss the power of customer loyalty, and how companies can leverage QR Codes and tools like Brij in addition to their current advertising strategy to foster greater customer engagement and own your presence on Amazon.

There will also be time for guest Q&A at the end!

Tune in tomorrow 2/15 at 3PM EST.

BUZZY BRANDS WE'RE WATCHING

Elevate your living space with DIY kits from?this brand.

This brand?is revolutionizing the beverage industry with organic, fermented drinks.

This brand?designs sustainable clothing with a focus on longevity.

WHAT'S NEW AT BRIJ

We're rolling out our new podcast series! The Omnichannel Marketer?is your go-to for the latest tips and best practices on omnichannel strategy.?

Stay tuned for more details...

SWEET TIPS AND TRICKS

?? This tool?helps you create professional video script with AI.?

?? Deploy apps in any cloud instant with?this app.?

?? This app?generates daily icebreakers for better conversations.?

?? Check out our take on the Superbowl QR code commercials?here.

?? Join us tomorrow?2/15 at 3PM EST on LinkedIn Live!

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