QR Codes in Real Estate: 10 Outstanding Real-Life Examples

QR codes have made their way into the real estate industry, and since then, they have changed the whole experience.

QR codes in real estate are nothing new. But there are a lot of interesting ways to play them around that can significantly boost your strategy.

What’s great about this smart technology is that you can use it for various purposes, whether it’s increasing sales, engaging clients, generating leads, or nurturing customer relationships.

Now let me show you ten outstanding real-life examples to help you understand why QR codes are the marketing hero in the real estate industry.

How a QR code for real estate agents can change the game

Quick response codes provide real estate professionals with a major boost in their sales, but how exactly can you maximize their potential? Let’s go over some use cases:

Providing complete property details

Advertisements are meant to catch attention while also giving the viewer everything they need to know about what you’re promoting. But this doesn’t mean you can just have a text block on your ad. This definitely pushes people away.

Using a QR code generator with logo integration for your ads is the best thing to do.

While it looks compact on the outside, you can include as much information as you want while encouraging curious minds to look into what you’re selling. Plus, it does not ruin your ads’ layout at all.

Inviting clients to open houses

Open houses are a great way to sell properties since they allow future homeowners to explore homes in person. To attract more leads, simply add a QR redirecting them to the event’s details or location.

Now with QR codes in real estate, no one has to do things the traditional way. No more printing posters or distributing flyers one by one—which is truly a hassle.

Store all the necessary information in a single QR code. With a quick scan, information is at your fingertips.

Sharing contact information

Networking is essential to any profession of any industry, especially in real estate; it is a key component of selling properties.

While printed business cards are the norm when connecting with people, QR codes that serve as digital business cards (also known as vCards) can replace them thanks to their increased information capacity.

They’re more convenient to use since accessing contact details through them is as swift as taking a picture.

And I can vouch for that. As for me, I always take my vCard QR code by placing it on the back of my phone. Whenever I meet someone valuable, I can just flip my phone and instantly connect with them in just a split second.

Driving traffic to your agency’s website

The more people visit your website, the more leads you can generate and the more properties you can sell. You can achieve this using URL QR codes to lead people instantly to your website with only one quick scan.

I’ve been using this strategy as well, and it definitely helps boost traffic on my website. They’re not just easy to integrate; they’re also fun to add to your marketing assets for an omni-channel approach.

Immersing homebuyers in virtual home tours

Much like open houses, virtual home tours are effective ways of showcasing a home to your potential buyers. They’re more convenient since they can view it whenever or wherever they are.

To take your clients through an immersive property walkthrough, you can use a video QR code to make the viewing experience hassle-free.

Innovative examples of QR codes in real estate and property management

Before I started QR TIGER, I already saw the many benefits and opportunities QR codes can bring to businesses. In recent years, it looks like the top real estate agencies saw the same things I did.

Let’s take a look at how they cleverly adopted QR codes to their advantage.

1. Accessing listings with RETSY’s QR codes

We’ve used QR codes to access websites, menus, and even files. It was only a matter of time before a real estate agency used them to provide listings to their clients. In fact, one already has.

RETSY, a real estate agency in Arizona, uses QR codes to give its customers instant access to the exact information they need.

These two-dimensional barcodes allow prospective homebuyers to learn about a property without going through agents just by scanning them using a smartphone.

2. Visiting Bassick Real Estate’s QR code for property websites

Sometimes, buyers prefer more information than a listing can provide. This is where property websites are more useful since they can show a property’s best features outside of the property itself.?

Now, the website’s address might have been enough for buyers before, but why have them type each letter and symbol when they can scan a QR code instead?

The realtors at Bassick Real Estate Advisors realized this. To make accessing property websites much faster, they’ve printed out several postcards with QR codes embedded with their addresses.?

With this creative approach to QR codes, Bassick Real Estate Advisors have made the search for a new home much quicker.

3. Networking with CDR San Miguel’s vCards

QR codes can also provide other information. Specifically, they can share the contact details of a real estate agent.

Jim Dolan, owner of CDR San Miguel, knows this, which is why he is using a digital business card QR code as a means to swiftly share his contact information.

4. Saving eXp Realty’s contact info with a QR code

Speaking of contact information, eXp Realty also uses QR codes to help clients get in touch with them. This time, the QR code saves the contact details of their customer support team instead of individual agents.

With only a simple addition to their channels, this agency made asking questions and clarifications effortless.

5. Getting updates on Berkshire Hathaway Home Services open houses with a QR code

Open houses are usually scheduled, which makes organizing them rather challenging. Sellers will need to find the best time to hold one. Things can even happen before the open house that could force sellers to reschedule.

The realtors at Berkshire Hathaway Home Services came up with a brilliant idea to keep interested parties in the loop about any changes.?

In preparation for their “Open Homes for the Holidays” event, the real estate network created QR codes to update homebuyers when needed.

6. RoboMo Inc.’s easy check-in QR code system

Managing properties can be tricky, so technological advancements have been implemented to make things easier. Radio Frequency Identification (RFID) systems were first implemented and are commonly used to allow access to rooms.

RoboMo Inc., a provider of property management solutions in Cebu, Philippines, recognized that even more improvements could be made. This is why they created ManagedPMO, an all-in-one property management platform with QR codes.

With ManagedPMO, property owners can provide QR codes to guests for quick and easy access to their premises. This eliminates the hassle of manual check-ins and paperwork often experienced by visitors.

7. Checking out Century 21’s website with their QR code real estate sign

As a business, having a website that shows your customers what you’re all about is necessary in today’s digital world. What’s even more essential is driving traffic to your website, as it is how you increase the visibility of your brand.

Century 21 does this by including a QR code for its website on their real estate signs. This grants prospective homebuyers to prompt access to its website without typing anything out.

Through this, Century 21 can effortlessly attract future clients to its website, and all it costs is some space on its signs.

8. Receiving feedback with Weichert Title Group’s QR code

Every business benefits from feedback in one way or another. As a CEO myself, I know that listening to the market and employees, making clear decisions, and learning from mistakes is a continuous process.

The real estate industry is no different. By knowing what clients think of their services, realtors can make adjustments that will only lead to happier customers, leading to more sold properties.

Of course, the challenge here is how to get this feedback in the first place. This is usually done by sending out paper or email forms.?

However, the professionals at Weichert Title Group figured out that they could create a feedback QR code to speed things up.

When the code is scanned, the group's clients can leave a Google Review of the business. This makes the act of providing feedback a quick and convenient process, inviting other clients to write their comments and suggestions.

9. Downloading Redfin’s app with their QR code

Thanks to smartphones, every business can have an app that serves their customers in an instant. Redfin is not only one of many that have discerned this, but they took it an extra step further by using QR codes.

Most brands include a button on their websites that, when clicked, directs visitors to download their app from the store, but not Redfin. In addition to these buttons, the agency has also created a QR code to make downloading their app almost instantaneous.

10. Register for a career showcase with Howard Hanna Real Estate Services QR codes

Last but most certainly not the least, we have the QR codes from Howard Hanna Real Estate Services.?

As with all agencies, recruiting is important in keeping the business running. While many recruitment strategies are available, this agency figured out how to use a QR code for recruiting people in a truly unique way.

In one of their recruitment drives, the agency launched a career showcase where job seekers can learn about the work at Howard Hanna Real Estate Services.?

To register, those seeking a career in real estate could use the link on their Facebook post or scan a QR code.?

What are the benefits of a QR code for realtors?

With such great examples of the use of QR codes, why have many agencies decided to use them? Well, here are three main reasons.

Ease and convenience

QR codes can provide clients with instant access to information, making the home-buying process much easier for both the realtor and the client.?

Additionally, using dynamic QR codes allows embedded information to be edited, meaning realtors can update their codes without making new ones.

Cost-effective marketing

QR codes are also inexpensive to generate and versatile enough to be used across several marketing channels.?

Data-driven decision-making

Data from customers will always tell you where your product has to go as you solve their problems, which is why it has always played a big part in our success as a company.?

You can get important customer data as well by using dynamic QR codes. When they are scanned, they can track scan metrics like the number of scans, their times, and locations. With information like this, you can make data-driven decisions to boost your property sales.

Transform your real estate business with a dynamic QR code generator

The real-life examples of QR codes in real estate I highlighted signify how the industry is constantly moving forward. Embracing this technology requires little but gives so much, which will it a great addition to your arsenal.?

Despite only citing 10 examples, I fully expect more real estate agencies to include QR codes in their operations in one form or another. After all, they’ll have to keep up with the trends to stay competitive.?

In the end, this drive for success will benefit both agents and clients, leading to more sales and happy homes.

How about you? Do you also have ingenious uses of QR codes in real estate and property management? Share your experience below.