QR Code - Art of potential

The utilization of this 2D digit asset has expanded by 200% across all industries, according to research by Bitly, and is now widespread and extremely popular with consumers. These days, the majority of industries use it to create omnichannel marketing, enhance customer experience, and acquire new customers (Phygital )

What is QR Code?

Denso Wave(Japan company) created it get review about product. It can include up to 7089 embedded characters. For access to the information at One Tap, all you need is a smartphone and an internet connection. Even from three feet away, you can scan it from every angle. Both static and dynamic information can be tapped into it.

?Cause of its popularity

• Ease of accessibility : You don't need a third-party mobile app; Android and iOS OS providers have already included this functionality.
• QR code versatility : The adaptability of a QR code allows for various uses.It can be used as a virtual card, for online payments, or to display a store's location.
• Low literacy Barrier: Humans are always excited by things that are visually appealing. Even those with less digital literacy can clearly grasp the need to act.
• Decentralizes asset: Anyone can create and distribute it for free* using any format they choose, including.png,.jpeg, and.pdf.highly adaptable .
• High customizable: You can change look ,color and bring your brand presence in it.
• Tracking : You can track scan date time,device,os ,geolocation and even integrate. it with google analytics to understand campaign performance.

Use case? in different Industry?

?Retail & E-Commerce : Product-specific markets with discounts, QR codes at stores for customer feedback, and user acquisition from offline to online platforms. Dunzo create buzz during IPL 2022 final while showing QR code and while claimed traffic increased 10x during that hour.

?Logistic and Supply chain: Give more detail about a product as Packet food has less space on pack so nutrient details can be shown by QR code. Complete tracking of an item can be shown to the end user.

Hospitality : Menus, Offer and discount for festive season.Wi-Fi information and other customer care numbers are shared. enhancing user experience by giving nearby tourism information.

Healthcare: Getting patient history, Vaccine certificate verification. Public health benefit announcement .

Entertainment industry: Artists can make a playlist and attach a QR code to it. They can also show shorter trailers for forthcoming films and offer discounts.Entry tickets to authenticate ticket holders at movie halls or concerts .

Tourism: ?Improving user experience by giving detailed authentic? information about specific places instead of agents .NDMC(Delhi) has QR code on trees in Lodhi Garden about the history of a particular plant.

Real estate: Providing property information rather than depending on brokers for home sales and rentals.

Education: ?Sharing notes, classroom lecture document with class

Agritech: Product advertising, attracting farmers onto a platform by installing QR scanners that direct them to an app download page, and providing Information to farmers about all services (Agri Input,Advisory ,Post harvest,loan lending)offered by Agritech.??

Working professional: Help to create virtual visiting cards, bring all social accounts under one tap, showing work done by them to customers.

Fintech: Daily used by us to pay money to fruit vendor, cab driver .