QATAR: AN EMERGING MICE HOTSPOT

More and more we are beginning to see a rising trend of receivng Pan Regional RFPS for large meetings. We have seen an increased demand by clients, request for proposals which have options for KSA, Qatar, Bahrain, Oman, included, "besides the regional favorite UAE". As the world of MICE is witnessing a new star emerge, I too have had the pleasure to take a few clients along for site inspections to Qatar.

We believe this trend is here to stay, as this tiny but mighty nation sets itself to compete in the world of MICE, not only regionally, but Globally. The credit goes to the amazing 5 star national carrier Qatar Airways, and a very consistent marketing strategy by Qatar Tourism. An added development is a 'special team' being appointed, with prime focus on association related business.

One such example of more international associations flocking towards the destination, being the very important industry event UFI, the Global Association of the Exhibition Industry, held its Middle East and Africa (MEA) Conference in Doha, Qatar this 9-11 May 2023. Hosted by Visit Qatar, around 150 exhibition industry leaders from the region and beyond came together to hear from industry expertsand other senior speakers, benefit from numerous networking opportunities, and explore the host city.

This dynamic nation, known for its luxurious offerings and cutting-edge infrastructure, is rapidly becoming a top contender for hosting unforgettable business events. From world-class conference facilities to unique experiences and unparalleled hospitality, Qatar offers a compelling proposition for event planners seeking to break away from the traditional and embrace the extraordinary.? Let's dive deeper and discover why Qatar should be your next MICE destination.

Global Connectivity

Qatar's strategic location on the eastern coast of the Arabian Peninsula makes it effortlessly accessible for international events. Hamad International Airport, recently crowned the world's best in 2022, ensures a smooth travel experience for delegates.? Adding to the convenience, over 102 countries enjoy visa-free entry to Qatar, minimizing pre-trip hurdles.

Furthermore, Qatar Airways recently soared at the World MICE Awards in Berlin, Germany, this March, claiming both the "World's Best MICE Airline 2023" and "Middle East's Best MICE Airline 2023" accolades. From award-winning airlines to streamlined travel processes, Qatar sets the stage for a successful and stress-free MICE experience.

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Safest Country in the World

Beyond convenience and efficiency, Qatar offers peace of mind for travelers. Renowned for its safety, Qatar consistently ranks at the very top of global safety indexes. This prestigious position, held for several years in a row according to sources like Numbeo, translates to a significant advantage for MICE events. Delegates attending conferences, meetings, or incentive trips can fully immerse themselves in the experience, knowing they're in a secure and welcoming environment. We find this allows participants to focus on building connections, participating in activities, and maximizing their time in Qatar, free from unnecessary worry.

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World-Class Event Venues

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Qatar boasts a wide range of event venues, including some of the world's most renowned hotel brands. These hotels offer state-of-the-art facilities and amenities, perfect for hosting conferences, meetings, and exhibitions. Additionally, Doha's world-class convention centers, such as the Qatar National Convention Centre and the Doha Exhibition and Convention Centre, provide versatile spaces for events of all sizes.

The Doha Exhibition and Convention Center features seven exhibition halls and conference rooms under a striking floating blade roof. It can function as five separate halls or as a single 35,000 sqm hall, ranking among the world's largest. In contrast, The Qatar National Convention Centre is one of the Middle East's largest venues, fostering creativity and innovation.

Our team at Gulf Dunes boasts extensive experience crafting unique experiences in Qatar. Whether you envision a grand conference or an intimate gathering for a select few, our expertise ensures you find the perfect venue to make your vision a reality.

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Beyond Business: A World of Discovery

One of the defining features of Qatar is its captivating blend of rich cultural heritage and contemporary flair. Attendees can seamlessly transition from exploring the city's historic treasures – the enchanting alleys of Souq Waqif marketplace, the Museum of Islamic Art showcasing an unrivalled collection of Islamic art, and cultural centers – to marvelling at Doha's modern skyline and vibrant nightlife.

For a truly enriching experience, guests can delve into the nation's past by exploring Al Zubarah, a UNESCO World Heritage Site. This captivating testament to Qatar's history, once a thriving trading and pearl fishing town, offers a glimpse into the region's fascinating heritage. Qatar offers a plethora of adventure-oriented activities too from thrilling desert safaris to scenic dhow cruises, and insightful cultural tours. When it comes to unwinding, Doha boasts a wide range of world-renowned restaurants and a collection of opulent hotels.

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Sustainability at the Forefront

Sustainability is a core value in Qatar, making it an ideal destination for environmentally conscious MICE events.? The nation is rapidly developing its infrastructure with a focus on eco-friendly practices, demonstrated by initiatives like the Qatar Sustainability Awards and the Sustainable Events Guidelines.? These programs promote responsible practices and reduce the environmental impact of MICE activities, ensuring events align with a commitment to a greener future.

Additionally, the country boasts a captivating mix of wildlife and nature, offering opportunities to connect with the environment in a meaningful way.? Gulf Dunes supports Qatar's dedication to a more sustainable future by assisting organizations in integrating eco-friendly elements into their events.

Ready to Experience the Magic?

As Qatar continues to invest in its MICE and capitalize on its strategic advantages, event organizers can look forward to exploring a truly exquisite destination. Here, luxury and innovation converge to create unforgettable experiences for participants. From exploring the nation's rich cultural heritage to embarking on thrilling adventures, Qatar offers something for everyone.

Gulf Dunes is dedicated to crafting unique experiences that break the traditional mould.? As a partner directly connected with the Qatar Tourism Board, we unlock exclusive experiences and ensure a seamless event journey, from planning to execution. Get in touch with us today to learn how we can create something special for your next MICE event in Qatar

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