QA : Verse no. 7.30

Question 1 : Why it is very important to associate with a K???a conscious person ?

Answer 1 : "In the transcendental association of K???a consciousness, one can understand how the Supreme Lord is the governing principle of the material manifestation and even of the demigods. Gradually, by such transcendental association, one becomes convinced of the Supreme Personality of Godhead Himself, and at the time of death such a K???a conscious person can never forget K???a. Naturally he is thus promoted to the planet of the Supreme Lord, Goloka V?ndāvana."

"The beginning of K???a consciousness is association of persons who are K???a conscious. Such association is spiritual and puts one directly in touch with the Supreme Lord, and, by His grace, one can understand K???a to be the Supreme God. At the same time one can really understand the constitutional position of the living entity and how the living entity forgets K???a and becomes entangled in material activities. By gradual development of K???a consciousness in good association, the living entity can understand that due to forgetfulness of K???a he has become conditioned by the laws of material nature. He can also understand that this human form of life is an opportunity to regain K???a consciousness and that it should be fully utilized to attain the causeless mercy of the Supreme Lord."

Ref : Bhagavad-gita 7.30, Purport, Srila Prabhupada

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