Q&A With a Recruiter + We Bust Common Recruitment Myths

Recruitment within public practice can be a challenging process – whether you’re searching for top talent or the right role.

Yet, despite the critical role that recruiters play in bridging the gap between firms and candidates, many misconceptions still exist about how recruitment works.

From misunderstandings about the job market to confusion around the role of recruiters themselves, these myths can cloud the process, making it harder for both firms and accountants to find their ideal match.

In this Q&A with Public Practice Recruitment Ltd Recruitment Consultant, Sarah Quinn, we’re busting some of the most common myths about recruitment.

Read on to explore insights into the current job market and our advice on how both firms and accountants can navigate today’s rapidly changing landscape with confidence.

Question 1: How has the public practice job market changed over the last 12 months, and how do you see it changing in the coming months?

Sarah said: There have been some big shifts over the past year. More candidates are turning down job offers, which is largely because of issues like low pay, lack of flexibility, or simply having multiple offers to choose from. The market is very much in the candidates' favour right now, and flexibility, especially in terms of work-life balance, has become a key bargaining chip.

One of the most noticeable changes has been the rise in mergers and acquisitions by private equity-backed firms. This has introduced a lot of uncertainty for accountants, with cultural changes, recruitment freezes, stalled progression, and even the threat of redundancies driving many to consider moving on. It's no surprise that professionals are seeking more stable and supportive environments.

Then there's AI. It's been making waves in the accounting world, automating routine tasks and speeding up processes. While some are worried about AI replacing jobs, the reality is that it's pushing accountants toward more strategic and advisory roles, which ultimately adds value to the firms they work for.

Looking ahead, more changes are definitely coming. New government policies are likely to shake things up, with regulatory shifts that firms will need to adapt to quickly. Staying compliant, embracing flexibility, and leveraging technology are going to be crucial for firms. For accountants, keeping up with tech - especially AI and data analytics - will be key to staying competitive in the job market.

Question 2: From your conversations with accountants, what’s the most common concern in the current job market?

Sarah said: A lot of the accountants I talk to are worried about the uncertainty in the sector. Whether it’s M&As, AI, or changing expectations from employers and clients, there’s definitely a sense of unpredictability.

One of the biggest concerns across all levels is changes in technology. With tasks like bookkeeping and reporting becoming more automated, many are starting to worry about job security. On the flip side, they know that to stay competitive, they’ll need to upskill, especially in areas like data analytics and tech.

Work-life balance is another major topic. Remote work and flexible schedules are still a top priority for accountants, and firms that don’t offer that flexibility are likely to struggle when it comes to attracting or keeping talent. It’s something that comes up in conversations all the time, and it’s clear that flexibility has moved from being a perk to a full-on expectation.

Question 3: Are there particular skills that you’re seeing firms ask for more and more?

Sarah said: Absolutely! There’s definitely been a shift in the skills firms are looking for. While core accounting skills are still a must, there's a growing demand for candidates with strong analytical, tech-savvy, and communication abilities. Being proficient in data analytics and AI-powered tools is becoming more important as technology plays a bigger role in accounting.

Communication is another big one. Firms want accountants who can take complex financial data and turn it into clear, actionable insights for people who aren’t financial experts. Collaboration and teamwork are also crucial, especially in larger firms where working across departments is the norm.

On top of that, firms are increasingly looking for candidates who are professionally qualified. Earning your ACCA, ACA, or similar certifications really helps you stand out in the job market.

Question 4: What’s one piece of advice you’d give to an accountant embarking on a job search?

Sarah said: Know what you’re looking for, and don’t hesitate to go after it. Get clear on your career goals, your values, and the kind of firm that will be a good fit for you - both professionally and personally. Be open to change, especially when it comes to technology. AI is here to stay, and those who embrace it will definitely have an advantage in the job market.

I also recommend working with a recruiter, especially one who knows your sector. As a recruiter myself, of course I would say this, but a good recruiter understands the market, has connections with firms, and can provide insights you might not find on your own. Having someone in your corner can make all the difference.

And don’t just focus on the big firms. There are some amazing opportunities in smaller and mid-sized practices that often offer better career progression, a great culture, and a better work-life balance. Keep your options open!

Let’s Bust Some Recruitment Myths

Myth 1: Recruiters prioritise employers over candidates: False.

Sarah said: Recruiters are here to balance both sides of the hiring process. We’re not just working for the employer - we spend a lot of time getting to know the firm’s culture, what they need, and the details of the role. But just as importantly, we’re also focused on the candidate’s career goals, skills, and values. The aim is to find a perfect match where both the employer and the candidate can succeed.

Working with an experienced recruitment agency helps strike that balance. We’re invested in making sure the relationship works long-term for everyone involved.

Myth 2: Recruiters have access to a 'hidden job market': True.

Sarah said: The hidden job market is definitely a thing. A lot of roles never get advertised publicly because firms trust recruitment agencies to handle the process discreetly and efficiently. This is especially true in public practice, where firms value speed and confidentiality.

As recruiters, we often know about vacancies before they’re even posted, giving candidates a head start on great opportunities. Having access to this insider info can make all the difference when it comes to landing the right role.

Myth 3: You have to pay a recruitment agency to get a job: False.

Sarah said: This one’s a common misconception. Candidates don’t pay recruitment agencies - employers do. As a candidate, you get the benefit of support, guidance, and access to exclusive job openings without any cost to you.

Recruitment agencies are paid by the firms to find the right fit, so from the candidate’s perspective, there’s absolutely no downside to working with a recruiter.

Myth 4: Working with multiple recruitment agencies can hurt a candidate's chances of getting hired: True.

Sarah said: While it might seem smart to work with multiple agencies to cover all your bases, it can actually backfire. When more than one agency represents the same candidate, it can lead to confusion and mixed messages. Employers might get duplicate applications, or inconsistent details, which can hurt your chances.

Sticking with one trusted agency allows for better communication and stronger representation, giving you a more focused and strategic approach to your job search. In the end, it increases your chances of landing the perfect role.

Myth 5: Recruiters send out CVs to everyone without considering suitability: False.

Sarah said: A good recruiter doesn’t just send out CVs randomly. We take the time to understand both the candidate and the employer, so we can make the best match possible.

It’s not about volume - it’s about finding the right fit. That’s why successful placements are all about quality, and this is where a recruiter’s expertise really shines.

Recruiters are often misunderstood

There are a lot of myths about what recruiters actually do. From the idea that they prioritise employers over candidates, to the belief that they just send out CVs indiscriminately, these misconceptions can overshadow the real value recruiters bring to the table.

In reality, recruiters act as mediators, market experts, and partners, working to create win-win situations for both candidates and employers. Whether it’s helping firms secure top talent or connecting accountants with roles that align with their career goals, recruiters play an essential role in today’s competitive job market.

For firms, partnering with a trusted recruitment agency is key to finding the right people to drive your success. And for accountants, working with a knowledgeable recruiter can open doors to exclusive opportunities tailored to your career aspirations.

Get in touch today and let’s work together to achieve your recruitment goals!