Q&A with Content Creator Valhalla Reeves

A day in the life of a content creator at Wonga

Valhalla Reeves, also known as ‘V’, joined the Wonga marketing team in August last year and he has not looked back since.

We caught up with Valhalla to get to know him better and understand his role as a content creator. He shares his passion for developing compelling content to educate Wonga audiences on financial literacy that is led by cutting edge data insights.

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Briefly, tell us about your role as a content creator at Wonga.

As a content creator for Wonga, my main objective is to provide engaging and educational content that will raise our brand awareness. I create a variety of types of media, including written content, social media posts and more. My main goal is to interact with our audience, impart useful knowledge, and produce engaging content that is both interesting and appealing.?My duties typically include doing research, generating content ideas, producing content, editing, and proofreading and then promoting it through various channels. Once the content is live, I monitor performance metrics to gauge how well the piece has been received and use those learnings in future content. I also keep up with trends and best practices in the sector.?

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What have been your most memorable moments during your time at Wonga?

Working with a fantastic team in the marketing department has been one of my most enduring and memorable experiences. Learning new things has made it possible for me to absorb information from dependable colleagues, which has aided my professional and personal development.?Additionally, the findings of our yearly summer spending survey are always a high point and I have a feeling of accomplishment following a productive campaign.

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Wonga is a progressive, data driven company. Does this motivate people to work there?

Indeed, I feel there is a lot of room to learn fresh skills or improve on those you currently have. We have specialists that have been in the industry for a long time and can offer their expert knowledge and know-how across numerous departments. You’d be amazed at what an important part data is across all aspects of our business – even in areas where you wouldn't think data has a role to play.

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How does Wonga stay in tune with what South Africans, or its customers need?

We stay in touch with our customers' needs through market research, customer feedback, and observation of consumer trends and behaviour. We are able to meet our customers' needs and demands by staying informed about what they expect, while remaining competitive in the market by adjusting our product offerings, services, and marketing strategies.

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What sparked your passion for the fintech industry?

The financial industry traditionally has a conservative approach to content. However, with the rise of fintech, the industry is gradually realising that not being too rigid with content can actually be a strength which determines how you convey your message to your customers in a simple and understandable manner. With some out of the box thinking, it’s an interesting place to be in terms of creating content that customers truly want. That is my source of inspiration and the spark for the content I present in the fintech landscape.

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How do you keep your finger on the pulse?

?As a data driven organisation, I have adjusted to letting the data guide my work – I am able to see the type of content that works on different channels and mediums and adjust quickly where needed. Of course, you must monitor what your competitors are doing and consider whether a different approach could be used to create something more imaginative and humanistic. This may be a brand-new blog topic angle that has never been used before, or it could be inventiveness and the utilisation of novel, unexplored subject matter. To attract customers and readers, I try and always be on the lookout for anything interesting and topical and then back that up with data and useful information to keep them engaged.

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Give us three fintech content?trends to look out for this year?

Chat GPT has sparked a heated discussion regarding AI's impact on writing and content structuring, as well as how it will affect the?industry.

User Generated Content is growing in popularity. This means there will be a lot of interest in how specialised marketing and content strategies can use it to find new ways to connect consumers to their businesses, making the user part of the story.

Short form video is becoming increasingly popular as more viewers seek out amazing video in manageable bite sizes for entertainment purposes, like Instagram and TikTok have done.?More businesses are developing appealing methods of communicating with their customers. Is this the year the fintech industry makes the leap?