Q4’s Not the Problem – Your Approach Is. Fix It!

Lately, I’ve seen a TON of posts about how “hard” Q4 is for Account Execs. Guess what? It’s been hard all year! Right?!

If you’ve been struggling, it’s time to ask yourself: Are you really solving your buyer’s problems?

My FREE Sales Discovery Call Audit can help. I’ll break down one of your calls and give you 3 strategies to implement immediately so you can start to turn things around.

DM me “Audit” on LinkedIn and let’s fix this.

The Truth About Q4

Here’s what most people won’t admit: Q4 doesn’t have to be different. The same principles that work in Q1, Q2, and Q3 apply right now - if you’ve been doing it right.

I know this firsthand from my time in Safety Culture Consulting. For 2 1/2 years, I worked with some of the toughest Chief Safety Officers in the game. If we didn’t fully understand our client’s business and nail the right problems, people got seriously hurt.

That’s why we had a vested interest in getting it right every single time, because this is the mindset you need to have with your sales approach.

I draw on this experience when I'm working with AEs. Your buyers' business problems are your only focus. Solve the right problems, and Q4 will be no different than any other quarter.

Buyers Don’t 'Have All the Power' - It’s Not a Power Struggle

For AEs wanting to crack the top 10%, Q4 isn’t about playing defense. It’s not a fight between you and your buyer. If you think it is, you’re already losing. Buyers STILL have problems. They ALWAYS will. The ones winning right now?

They’ve stopped pushing products, and Selling Their Stuff and started solving real business problems.

You want to breeze through Q4? Be a problem solver for your buyers.

That’s where my FREE Sales Discovery Call Audit comes in. I’ll review your discovery call and give you 3 exactly how to make that shift from selling to solving. DM me “Audit” on LinkedIn, and let’s get to work!

Q4 Only Feels Different If You’re Doing It Wrong

If you’re out there just trying to push your product to hit your quota, Q4 is always going to crush you. But if you’re focused on putting your client’s needs first, Q4 should feel like any other quarter.

The AEs who will close out Q4 strong are the ones who understand one thing: Buyers want their problems solved. That’s it. And if you’ve been solving problems from day one, you’re already winning.

But if you haven’t? It’s not too late.

Check out this LinkedIn LIVE I did today on discovery calls, and how they can increase your win rates.

The Only Difference in Q4? Who’s Ready to Step Up

Let’s stop pretending Q4 is some insurmountable challenge. It’s just another quarter for those who’ve been doing it right.

So, here’s your wake-up call: Shift your focus. Supercharge your approach. Solve problems.

Close More Deals.

What to do now:

if you’re serious about taking your sales game up a notch, and getting to the top 10% of AEs, hit me up for my FREE Sales Discovery Call Audit. I’ll show you what’s missing from your approach, and how to fix it.

DM me “Audit” on LinkedIn, and let’s get started.

P.S. - All calls are completely confidential.