Q4 Restaurant Sales & Traffic Trends Reveal Positive Trajectory

Restaurant Intelligence as of December 1st:

Restaurant sales and traffic performance rebounded in October, providing some relief that the disappointing September results were somewhat of an anomaly. As inflation continues to shape the industry, focusing on hospitality becomes a key strategy to enhance the dining experience.

Here are a few takeaways:

• Consumers continue to offer signs of resilience despite economic challenges and want to maintain their restaurant visits and orders as much as possible.
• According to GuestXM’s Feedback & Sentiment Analysis data, net sentiment related to “value” has been 24 percentage points less positive among limited-service guests since 2019.
• Based on GuestXM's data, only 12% of limited-service restaurant hourly workers in California currently earn more than $20. This suggests that nearly half a million fast food workers will receive a significant pay increase come April.

Click here to get the insights.

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Ebook | The Ultimate Guide to CX Benchmarking

With the rise in customer demands, competition within the restaurant industry is fierce. Brands are beginning to prioritize customer experience, relying increasingly on CX benchmarking to understand market trends and enhance their offerings to meet evolving customer expectations.

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Guide | Turn Data into Results: Detailed Examples of Operationalizing Your Customer Feedback

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Navigating the holiday rush and post-holiday slump with insights on wellness menus, loyalty programs, tech innovations, and actionable feedback to keep your restaurant thriving year-round.

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Learn how bridging the gap between CX and marketing initiatives can lead to remarkable business growth and enhanced guest experiences.

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