Q4 Activation Spotlight: Sports and Halloween
Welcome back to the Think Inside the Video newsletter, where we explore the ever-evolving streaming TV landscape and how the advertising industry can use AI and contextual intelligence to reach the right viewer at the right moment. This edition blends the spooky vibes of Halloween with the excitement of the sports season, highlighting how video and AI are engaging audiences amidst fall highlights.
As the spooky season approaches, Halloween-themed content is already taking over screens and storefronts. Beetlejuice Beetlejuice?hit theaters in September, reviving the love for supernatural classics and driving a surge in Halloween-centered ads on streaming platforms. Whether it's horror flicks, costume shopping ads, or candy campaigns, brands are leveraging video-level data to tap into these seasonal opportunities with precision at scale.?
Fall also signals a hot period in the sports world, with top leagues and players making headlines. College football had another wild weekend, with Alabama and Georgia living up to their rivalry. LSU greats and NFL rookies Jayden Daniels and Malik Nabors are turning heads in Washington and New York. The WNBA Playoffs are underway, and the NHL and NBA are getting ready to kick off the season. Another baseball regular season is almost in the books as the Mets and Braves square off in a doubleheader to determine the final wild card as we head into playoffs.
With video-level contextual targeting, advertisers can capitalize on these cultural moments and ensure seasonal ads appear when CTV viewers are most engaged with the content they love.
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Check out our Q4 Seasonal Activation Guide and reach viewers when they are most likely to watch, remember, and convert.
Advertising Week New York
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Agenda
10/7: The Importance of Metadata and Contextual Targeting for CTV Advertising
President & COO, Co-founder Richie Hyden joins TiVo's Fariba Zamaniyan, dentsu's Kevin Weigand, and Future Today Inc's Tim Ware to discuss the importance of video-level data and its impact on driving performance in CTV advertising.
10/8: CIMM Summit - Research Spotlight: Quantifying Emotion & Mindset
CEO & Co-founder Field Garthwaite joins Mediaprobe's Pedro R. Almeida, Sooth?'s Ian Baer at Coalition for Innovative Media Measurement (CIMM) Summit to report consumer research on the impact of mindset in driving superior business outcomes in CTV advertising. Learn more about CIMM Summit >
10/9: AWNY - Harnessing the Power of 1st-Party Data
CEO & Co-founder Field Garthwaite joins T-Mobile Advertising Solutions' Andrea Zapata, Kinective Media? by United Airlines's Mike Petrella, PMG's James Burka, and VAB's Ben Vandergrift to discuss how brands are navigating signal loss by developing new ways and using latest technologies like video-level contextual targeting to identify and target consumers in privacy-minded ways.
See the full agenda and request a meeting ?? https://bit.ly/4dqIUUK