Q3 Content Catchup

And so we enter Q4 2024 already! Here is a wrap up of all the articles from Q3...

Strategy

Hegel's Dialectic and Decision Making - Or why two wrongs sometimes lead to the right decision.

Behaviours Over Outcomes - Or ensuring that we measure that which is actually in our control.

Process Mapping Tips - Or the difficulty in trying to understand how you actually do things.

The Data You Need To Inform Your Process - Or where to focus your efforts and only track what you need.

Marketing

Toxic Fandoms & Star Wars - Or how to navigate click bait culture and the influence of your audience.

Cookies Are Dead, Long Live Cookies! - Or the potential impact of Google's flip flopping and my alternative suggestion.

Is Growth Marketing Really Dead? - Or why is brand marketing hot again and is a lack of tracking just an excuse.

Hard Data On Fluffy Marketing - Brand vs growth- I give my thoughts on which is most important and where data fits into the picture.

Business

My Liquorice Fiasco - Or the time I single-handedly halted the world's supply of Liquorice All-Sorts.

Our Relationship With Strangers - Or the importance of active listening when meeting new people.

Data

Getting Value From Your Data Team - Or the challenges in moving from a small centralised unit to a hub and spoke model.

Data Integration Can Revolutionise Public Services - or why the UK should forget AI and focus on centralisation first.

Hot Takes On Big Data LDN - Or my personal opinion on the show and the exhibitors.

Data Extraction: Key Considerations - Or how to get your data from source to storage.

How To Choose A Data Extraction Tool - Or why understanding which data you really need has a big impact.

Handling PII Data: Best Practices - Or why you probably don't need personal info in your analytics.

How Data Has Evolved - Or how it hasn't fundamentally but the tools are cheaper.

From Gut Instincts to Data-Driven Decisions - Or the entire data pipeline explained in a simple format.