Q3 2023 Shoplazza Newsletter
1. Company news
1.1. Shoplazza holds the Shoplazza 2023 Brand Globalization Summit
AIGC empowers brands to expand their global presence
On September 7, Shoplazza, along with Google Ads, Amazon Cloud Technology, and WorldFirst, hosted the "2023 Overseas Brand Growth Summit", which was an incredible success. The event explored the current tech trends, focusing on "using AI to transform platforms and discover new growth paths outside usual areas."
We?invited reputable companies like Accenture, Stripe, Omnisend, Mastercard, and Lelanda Group to share their expertise with the attendees. These firms, experts, and global brands came together to discuss new developments, opportunities, and global growth for brands in the era of AI. The dialogue encompassed broadening market horizons and operational scopes beyond local or national boundaries.
1.2. Shoplazza was selected by Fortune?
List of Most Socially Influential Startups in 2023
On September 13, the renowned business media outlet, "Fortune," unveiled the list of "Asia's 65 Most Socially Influential Startups in 2023", and we're proud to announce that Shoplazza made the list on account of our innovative technological prowess and business model.
This recognition not only underscores the rapid strides Shoplazza has made but also motivates the company to embrace social responsibilities further and accelerate the brand's overseas growth.
Going forward, Shoplazza is committed to assisting Chinese overseas brands in swiftly tapping into the expansive international market, engaging a broader spectrum of audiences, and collaborating with more partners to help numerous cross-border companies efficiently realize their brand globalization ambitions.
2)?Product technologies
In Q3 2023, we remained committed to actively addressing the needs of both merchants and consumers. We updated and optimized over 50 product features by seamlessly melding innovative technology with our business strategies. Highlighted below are some of the refined features:
2.1. Multi-language store feature?
Offer localized content to customers anywhere
To increase store traffic and improve SEO performance, merchants often adopt localized translation content in the respective languages for different countries/regions to gain consumer trust.
Based on this scenario, ShopCraft officially launched the multi-language store feature. Merchants can now set up languages for different markets in the back-end while also supporting specific language translation for theme text and merchant-customized content.
After configuring the languages and markets, merchants can activate the Geolocation plugin, allowing consumers to switch languages on the store page independently.
2.2. MoCart - the official mobile app builder?
Easily create mobile apps
In the era of multi-channel marketing, merchants can utilize a diverse range of channels to reach potential customers, tailored to varying consumer habits.
With this insight, the ShopCraft team officially introduced MoCart. Merchants can effortlessly transform their Shoplazza online stores into mobile apps through visual operations, aiming to increase sales channels and revenue.
MoCart allows merchants to publish their apps on Apple/Google app markets (provided they have Apple/Google developer credentials), expanding their avenues for display and engagement even further.
2.3. Customer segmentation feature?
Refined operations taken to the next level
With the "Customer Segmentation Feature," merchants can customize and filter out customers who meet specific criteria based on actual needs through intersection and union matching logic among conditions.
They can then apply these segmented groups in discount codes/coupons, enabling targeted marketing campaigns for specific customer groups, thereby achieving much more refined marketing actions.
2.4. New "Locations" menu?
Multi-location management achieved?
If merchants have multiple warehouses, shops, or any form of storage location, the new "Locations" menu allows for easy maintenance of multiple location information in the store's back-end.
For instance, merchants can manage the stock quantity of each product at different locations to:
2.5. Support for custom code in email template creation
Customize emails according to brand identity
The customer notification module now includes a new feature that allows the creation of email templates through HTML coding.
Unlike previous templates, where only certain content could be modified within a fixed layout, the custom code option allows for more enriched content in merchants' email templates, enabling a closer alignment with the brand image when reaching out to customers.
3. Partnership ecosystem
领英推荐
3.1. A much more comprehensive partnership with Omnisend
Shoplazza has officially partnered with the global email marketing leader Omnisend. Together, we aim to support merchants with email and SMS marketing automation.
By using automated tools, merchants can send personalized messages to customers, manage campaigns, track purchasing behavior, enhance conversion rates, and build a dedicated audience.
3.2. Meta Asia Pacific executives visited Shoplazza
Joining hands for a deeper cooperation
Nadia Tan, overseeing Meta's Partnership & Business operations in the Asia Pacific region, recently visited Shoplazza with her team . Bing Xia, the co-founder and CTO of Shoplazza, along with other key team members, were present at the meeting.
They discussed their past successful collaborations and outlined plans for future ventures. A consensus was reached to bolster their collaborative efforts further, aiming to support overseas merchants with AI-enhanced advertising products and E-commerce retail scenarios.
3.3. CJ Tracking Integration officially launched
The CJ Tracking Integration app has officially landed on the ShopCraft AppStore.
Thanks to the deep collaboration between both parties, ShopCraft merchants can quickly connect to CJ, expand traffic channels, increase brand exposure, promote their stores on the alliance platform, and attract new customers.
4. Brand activity
4.1. Shoplazza’s unwavering commitment: Giving back to the community
In the heart of Shoplazza lies a dedicated spirit of community service and a robust endeavor to make a positive difference in the lives around us. This ethos was vibrantly displayed as our incredible team members took a day off their regular schedules to volunteer at the Senior Active Living Fair.
This enriching event, orchestrated by TNG Community Services alongside the Older Adult Centres' Association of Ontario (OACAO), unfolded at the congenial premises of Beach United Church.
The day was brimming with interactions and activities aimed at elevating the quality of life for our senior community members. Our team's efforts were directed towards providing the indispensable support and companionship that the seniors yearn for, an endeavor that turned out to be as rewarding for us as it was for them.
The essence of community support is deeply ingrained in Shoplazza's culture, and our involvement in such local events exemplifies our unwavering commitment towards fostering a thriving community.
Reflecting on the significant impact of our volunteer work, we're energized for the numerous upcoming chances to unite and positively influence our community. The phrase 'Open to More, Generous to All' gains more resonance with each community endeavor, fueling our ongoing commitment to local engagement and service.
4.2. A spirited alliance: Recounting our venture with GROW NY
This past July, Shoplazza was honored to collaborate with GROW for their NY 2023 event, held on July 11th in New York City. This partnership allowed us to exhibit our innovative E-commerce solutions at a designated kiosk, drawing engaging interactions from attendees.
The shared enthusiasm between Shoplazza and GROW highlighted our collective vision of nurturing a thriving online shopping community.
The event served as a fruitful platform to present our top-tier products and gain insightful feedback, fostering a sense of anticipation for what the future holds. As we look back on the lively interactions and positive resonance from GROW NY 2023, we're enthusiastic about the promising future awaiting Shoplazza and the E-commerce industry.
Stay engaged with us for more exhilarating updates on our journey of innovation and community connection!
5. Media focus
5.1. Thought leadership on Fintech.ca: Bridging E-commerce trends into 2024
"Steering E-Commerce Evolution: Simon Iong's Insightful Exposition on and Shoplazza's Pioneering Initiatives" in Fintech.ca
Shoplazza's Key Account Director (Global Growth) Simon Iong authored a thought leadership piece for Fintech.ca , reviewing the evolving E-commerce landscape as 2024 approaches. Highlighting key trends like dark social, personalized shopping, shoppable videos, and operational automation, Iong also emphasized sustainability and streamlined digital payments.
A focal point of the discussion was Shoplazza's proactive stance in navigating these shifts, particularly through AI-driven content generation, under Iong's guidance as the Head of Global Growth. This article underscores Shoplazza's commitment to setting new industry benchmarks while thoroughly reviewing Q3 advancements in the E-commerce domain.
5.2. Shoplazza's skyrocketing traffic: Recognition as a Shopify alternative on SimilarWeb blog
Earned coverage in one of the most premier blogs in the technology space
On August 30th, Shoplazza was featured in a blog post by SimilarWeb , where it was recognized as a substantial alternative to Shopify. This acknowledgment follows a tremendous traffic increase of over 1,200% on Shoplazza's platform over the past year, marking its rising popularity and competitiveness in the E-commerce space.
The post by SimilarWeb accentuated Shoplazza's potential in offering a robust platform for online merchants, amidst a market predominantly commanded by platforms like Shopify. Additionally, the mobile marketing platform YouAppi was mentioned for its achievement of garnering 12 million monthly visits.
This feature on SimilarWeb's blog not only highlights Shoplazza's escalating influence but also underscores its promise as a reliable choice for online merchants in search of effective E-commerce solutions.
5.3. Festive Flourish 2023: Your gateway to E-commerce mastery
At Shoplazza, we're dedicated to empowering merchants and aspiring entrepreneurs. As the festive season approaches, we’ve compiled a comprehensive white paper to help navigate the E-commerce landscape.
This blueprint covers key areas: mastering web traffic, creating seamless customer journeys, diversifying delivery options, and executing festive marketing campaigns. It also explores innovative brand collaborations and reimagined loyalty programs to enhance customer engagement.
Download your white paper to gain access to all the insights and strategies you need to make your 2023 holiday season a resounding success.