Q2: TIME TO MAKE MOVES… WITH STRATEGY AND SELF CARE. ??

I think we spend a lot of time talking to one another about how busy we are. It’s something we’ve valued in our conversations about work for decades now. I think of shouting traders on the floor of the NYSE as the explosion of this kind of busybody culture, and it’s something we’ve prized ever since. But what does that translate to exactly? I think the implication of being very busy is that you’re uber productive, which surely translates to great success - but that’s not necessarily the case.?I am here to tell you that it’s not about being busy - it’s about being strategic. In your business, are you ever overwhelmed by how much needs to be done on a daily basis? SAME. Do you work so hard to respond to all your emails, only to turn around and have 20 more? BEEN THERE. I want to normalize talking about these kinds of issues; it’s not that I’m not extremely grateful that people come to me with X, Y, and Z. I absolutely am - we’re thriving at Henry Street Creative in ways that make me so proud of myself and my team. But feeling overwhelmed every day about your workload deserves to be addressed, because it’s not sustainable. And life is too short for you to be OOO and still glued to your email for fear of a ball being dropped.?There are many different ways for an individual business to tackle the problem of the ever-looming threat of burnout. We can talk delegation, scaling, funding strategies, or what in your organization can be restructured (shameless plug: feel free to schedule time to chat with me so we can get the ball rolling on these conversations for you and your business). But it’s not just about one business’ culture - it’s about all of us being honest about our general work culture, and what can stand to change.?Talk is great; action is better. Do I know how to tackle dismantling “hustle culture”? Absolutely not. But talking about how to better each person’s daily work life is what can eventually lead to a deserved change.

CLIENT SPOTLIGHT: CINDY GREENWOOD

Cindy is a Texan woman after my own heart, and a longtime friend and client. She has been positively RULING the Austin, Texas real estate scene for the past 30 years, and her empire’s only expanding. She’s the owner and former managing partner of Greenwood Residential Group, an exceptional team in the Austin luxury real estate market, and recent founder of SoCo Advisory, “a white label brokerage overseeing the marketing, operations, and sales strategy of its teams.” In addition to being a fantastic client on my private roster, Cindy’s aforementioned team websites are currently being revamped by my team to ensure Cindy’s singular style and drive are projected to the world in a manner that’s as elegant as she is. If you’re ever in New York at the same time as Cindy, you’ll have to catch a Broadway show with her (she takes recommendations from me, so you KNOW she’s seeing the best stuff), and if you’re in Texas or considering relocating to Austin, contacting her team would be the smartest decision you could make.

Interested in working with Tyler and his team? Book Your Free Consultation Here

TYLER TECH TIP: LINKEDIN’S NEW FEED FEATURE

I talked about it a little on Linkedin earlier this month, but I’d love to talk more about Linkedin’s move to add a video feed, and what that means for you. Linkedin had the ability to share video since 2016, but what it didn’t have was a dedicated tab to promote the discovery of videos and their creators. There’s no announced launch date at the moment, but it’s reportedly already being tested out internally. I know - another video platform. Does that mean you have to post on it? Absolutely not! But Linkedin’s aim is to capitalize on thought leaders and educators currently finding success on TikTok, and getting in early on this kind of update keeps you in the conversation. As I always say, it’s all about perception, and if you communicate to the Linkedin audience that you’re an expert in your field, that’s an excellent step towards being recognized as one. The tricky thing might seem like figuring out what content to use on each platform, but I have a little secret for you - the content across all of the platforms can be the same footage - it just needs to be edited to best fit the parameters and tone of the platform at hand. And if you’re new to the posting game, start out with one platform, until you feel that you’ve mastered your cadence, and found your audience, before branching out. Second shameless plug: let’s chat through the best way to tackle this - it’s my bread and butter - I’ve GOT you. ?? It’s a lot to consider, but as we know, maintaining relevance by keeping up with technological/cultural trends, and doing it from a really authentic place, already has you leagues ahead of the pack.

My team and I are here to help. Let’s build your empire.

Cheers,

Tyler Mount

CEO, Henry Street Creative