Q2 Highlights: Fueling Growth

APIwiz is thrilled to blaze through another fantastic quarter. This second quarter of 2023 brings with it more exciting news, new opportunities, and avenues of growth which have been driven by and have enabled 4 critical areas of impact:

• Customer Traction and Conversations
• GTM Team Expansion
• Product Milestones
• Hiring

Customer Traction and Conversations

At the outset, APIwiz has experienced an extremely positive quarter regarding customer traction, conversations, and feedback. With focused interactions held across the regions of APAC, the Middle East, and Africa, prospects and customers have shared and actively expressed an ongoing interest in adopting a platform-based approach to API lifecycle management. There is certainly a regional dissimilitude in the maturity of API programs. While North America and Europe are positioned higher in the maturity index on average, APAC, Middle East, and Africa are rapidly catching pace and even exceeding more in certain areas. To learn more about API program maturity models, see following post by Darshan Shivashankar .

87% of APIwiz’ conversations over Q2 have highlighted and reaffirmed the current state of API programs in that customers are primarily focused on bringing organization to their existing APIs, looking for better insights and visibility into their APIs, evaluating tools to enhance their API observability, last but not least researching ways to improve the overall security and governance of their API lifecycles by embracing the latest trends in low-code and automation. Having said that, the Portfolio Management, Gateway Connectors, and API Compliance Dashboards on APIwiz have been of significant interest and served as conversation starters in several key accounts.

The ongoing conversations also serve as vital mediums for feedback that shapes the overall customer experience and user journey across the APIwiz platform.

There has been a notable rise in the number of inquiries about API gateway migration, more specifically that between Apigee and Kong. The Kong studio migration wizard available on APIwiz is perfectly suited to catalyze these types of conversations.

All of the above and more has led to the expansion of APIwiz’ GTM Team with the goal of making its footprint across North America and Europe as well.

GTM Team Expansion

Q2 has proven another important quarter with regards to APIwiz’ market positioning, sales and marketing initiatives. APIwiz is thrilled to announce the onboarding and formalization of its GTM Team comprising Brian Coulter , Ansh Chaudhary , Mark Vinokur and Matt Steele .?

Brian Coulter is a proven executive with over 20 years of experience building high-performance sales and business development teams that leverage a strong go-to-market strategy. His expertise spans various technology companies, including API Management and Security, Cloud and SaaS services, AI/ML, and IoT. Throughout his career, Brian has held senior positions in billion dollar enterprises such as IBM, Nokia, and Alcatel/Lucent, as well as pre-IPO start-ups with successful M&A exits like Apigee and BayPackets. He has excelled in enterprise and telecom sectors, with experience in direct and indirect sales channels along with business development roles. He resides in San Francisco, CA, and graduated from Johns Hopkins University. He enjoys exploring the Bay Area's diverse outdoor experiences and dining options.

Ansh Chaudhary has two decades of experience in Sales and Marketing leadership roles in companies like Tata, Wipro, Ushacomm, Cellcast, Pyro and BCGI. He is an expert on CX, Digital Transformation, Telecom, Wireless, Emerging Tech, SAAS, CPAAS and Web 3.0. He has dabbled with two stints in entrepreneurship. He is a mentor at accelerators and forums like Morpheus, ah Ventures, Startupbootcamp, National Entrepreneurship Network, Keiretsu Forum, TiE, First100Sales, Connect Ireland, NUJS University, YFS Hong Kong, Zone Startups, United Nations, NewChip, Bridge of Billions, CMO Council and German Accelerator.

Mark Vinokur is a Strategic Sales Executive with a strong track record in technology software sales and account management. With a career spanning over a decade across top tech companies, he identifies and closes new business deals while maintaining and growing existing accounts.His expertise cuts across various verticals including Finance, Engineering, Healthcare, Manufacturing, and High-Tech. Mark started his professional journey as an IT Director at URS Inc., where he created the company's first Software as a Service (SaaS) offering. Mark also served as a Field Sales Rep at Google from 2019 to 2023, specializing in value-selling API Management. He focused on helping customers create and grow API Programs with Apigee. He is a mentor, trainer, and speaker who has helped guide colleagues in their professional and personal growth, and received various sales awards for his dedication and results-driven approach.

Matt Steele . is a highly accomplished industry leader with extensive experience in customer success, digital transformation, and API integration. He has a proven track record of driving growth and delivering exceptional results. In his role as Senior Manager, Customer Success at Google, Matt partnered with Google Cloud's largest customers and partners to achieve their business objectives through API and Application Modernization solutions. He successfully developed and executed success plans, driving adoption of services and providing valuable recommendations for a better developer experience. Matt's expertise in guiding customers through their digital journeys and advocating for product features has earned him trusted advisor status. Prior to Google, Matt held leadership positions at Apigee, where he led digital transformation efforts and facilitated the launch of API programs for enterprise customers. He also managed complex projects and initiatives, ensuring customers gained maximum value. With a background at AT&T, Matt brings a wealth of experience in tech management, architecture, and development. He holds a Bachelor's degree in Computer Science and a Master's in Business Administration. Matt's strategic mindset, client relationships, and commitment to industry trends continue to drive customer success and positive outcomes in his collaborations.

Product Milestones

Q2 has been an exciting time of the year for APIwiz from the product milestone point of view. Four key highlights from product have been:

Portfolio Management Dashboard:

API programs today are riddled with challenges such as API sprawl which make it difficult to get insights into the whole API program. Moreover, low API program maturity due to lack of visibility is abundant. With these in mind, APIwiz launched its Portfolio Management Dashboard helping enterprises get full visibility into all the portfolio of services across their entire API program. Enterprises can now define portfolios, services, products and visualize their service workflows from a single dashboard. Another distinct feature of the portfolio management dashboard is its integrated incident management capabilities to track incidents across testing, monitoring, deployments and runtime compliance.

Custom Security Patterns and SDK Support for API Compliance:

With APIwiz’ launch of API Compliance 7 months ago, it became possible to actively track and log breaches in runtime traffic against OAS and OWASP Top 10 Security patterns by enabling custom compliance plugins and policies on the gateway. This has been augmented over Q2 with the addition of support for defining custom security threat patterns to match against during runtime traffic capture. An exciting update for compliance is the extended support for non-gateway fronted microservices with the custom SDKs now available across various languages and frameworks such as Spring Boot (Maven, Gradle), Golang, Python and Node.js.

Azure Gateway Connector:

APIwiz is on a healthy track to introduce a new gateway each quarter. One of the notable additions in Q2 is the Azure gateway connector. Now with APIwiz as the control plane, users can easily configure policy presets, set up new proxies, manage Azure products, certificates, cache, named values and backends. The API Compliance integration comes inbuilt with each new gateway connector introduced on APIwiz.

Support for AsyncAPI and GraphQL:

Asynchronous APIs find a good place within event-driven systems for many reasons, the primary ones being support for non-blocking, scalable, loosely coupled and resilient architectures. Moreover, users are increasingly interested in ways to query specific subsets of data to preserve bandwidth and enhance performance over the network. The APIwiz design studio got two major updates with the introduction of support for AsyncAPI and GraphQL. Developers, architects and other stakeholders can now seamlessly design, collaborate on and document event-driven APIs with the intuitive AsyncAPI editor as well as customize queries to data subsets with the GraphQL studio.

Hiring

From a small 3 member team back in early 2022, APIwiz has rapidly expanded its employee count to 25 in its Bangalore office which also functions as the engineering center of excellence. APIwiz is delighted to break the “big teams needed to build platforms… '' stereotype. With plans to enhance API observability, portfolio management, scaling across multi cloud and more, APIwiz is looking for impact driven and curious candidates to join and expand its Cloud and Platform Engineering teams over the next year. APIwiz is also on the lookout for candidates experienced in pre-sales. All of the currently available vacancies can be viewed on :

What’s next for APIwiz?

From a product perspective, APIwiz is on a healthy track to introduce two new gateway connectors each quarter. The next two gateways in line are AWS and NGINX. APIwiz is also actively working on enhancing its consumer journey via the Developer Portal. Some very intriguing features with respect to API Observability are also on the cards. These updates and more would be available on the APIwiz linkedin page :

The sales side of the journey has also been augmented with a healthy update with the formalization of the GTM Team comprising Brian Coulter , Ansh Chaudhary , Mark Vinokur and Matt Steele who will help expand APIwiz’ footprint across US and Europe regions.