Q: “What is PR?” A: “Building connections”

Hundreds of thousands of large, small, and medium-sized businesses, conglomerates, large corporate houses, public sector organizations, and not-for-profit organizations across the world engage with the public every day with massive as well as minimal investments spent on their PR campaigns.?

Many people, including professionals, business leaders, and even academics in the media field, often get confused about the functioning of PR. They often ask us: “What is Public Relations (PR)?”, “How does this work?” ?

And here is the simplest answer for that: Generating reputation by building connections. PR is a tool to build and maintain a positive image (reputation) of a business or a leader among the public, or marketplace that is relevant. ?

PR helps businesses and leaders gain exposure to their target audiences/ customers when they are talking about topics of public interest and get into the news space that does not require direct payments. ?

PR can help level the playing field between you and your bigger competitors whether you are an entrepreneur, small-business owner, or corporate/social leader. ?

As experts in PR, we help our clients sharpen a set of practical skills for them and design strategies for them to enhance the reputation of their companies and the leaders heading them. Effective dialogue lies at the heart of this form of communication. ?

PR can help companies achieve their marketing objectives at a minimal cost compared to the investment made in advertising. But it needs to be done right. ??

Doing it right means, PR is objective. Subjective conversations will not work effectively in PR. Your conversations are expected to be about the subjects that matter to the public, about your industry, and about the world, where how you and your business are positioned. ?

The key to success in PR is to be creative in your messaging. Your messages should be newsworthy, and in the interest of the target media, journalists, and their readers or content consumers. This can be achieved through a planned and sustained set of activities. ?

The practice of public relations is undergoing a monumental shift. However, nothing has changed for the sake of changing. Public Relations is still about building relationships.?