Python & NLP for SEO: A Basic Guide

Thanks to Hamlet Batista, Jean-Christophe Chouinard,

What is Python?

• Python is an interpreted, object-oriented, high-level programming language with dynamic semantics
• Programmers & SEO fall in love with Python because of the increased productivity it provides like APIs integrations, and automating boring tasks using machine learning algorithms.

Why does Python matter to SEOs?

Data Analysis from Multiple data sources

• Get Number of Indexed Pages on Multiple Sites with Python
• Find Rendering Problems On Large Scale Using Python + Screaming Frog
• Get All Your Search traffic With Google Search Console API (more than 50,000 keywords)

Automation

• Handling large amounts of data, repeating tedious processes, merging tables, and importing data from different sources, are very difficult, and in many cases impossible to do manually.
• Backup Google Search Console Data Into MySQL With Python
• Build automated SEO Audits with Slack+Python

How to learn Python

• Python official document provided us a guide - https://docs.python.org/3/tutorial/
• Free Basic python course - Python Tutorial - Python Full Course for Beginners ( Highly Recommend to watch )

How to install environment

• Step 1: Anaconda | The World's Most Popular Data Science Platform
• Step 2: After Installation, You can see a dashboard like below, Click Jupiter NoteBook

Step 3: Create a new file and start playing with it

Example:

Bulk Meta Description using NLP & Python

• Reference Article - https://becominghuman.ai/text-summarization-in-5-steps-using-nltk-65b21e352b65?gi=84211a40a1ba

Reorganizing XML Sitemaps with Python for Fun & Profit

• Reference Article -https://www.searchenginejournal.com/reorganizing-xml-sitemaps-python/295539/

NLP Tools

• Sentiment - Sentiment analysis (or opinion mining) is a natural language processing (NLP) technique used to determine whether data is positive, negative, or neutral. Sentiment analysis is often performed on textual data to help businesses monitor brand and product sentiment in customer feedback, and understand customer needs.
• Action Item - We can use it to check the heading tags or CTA
• Entities - An entity can be any word or series of words that consistently refers to the same thing. Every detected entity is classified into a predetermined category
• Salience score -In natural language processing, a salience score is always a prediction of what a human would consider being the most important entities in the same text. Several textual features contribute to the salience score
• IBM Einstein - https://www.ibm.com/demos/live/natural-language-understanding/self-service/home

• How can we integrate with excel - https://seotoolsforexcel.com/watson-nl/

Google NLP - https://cloud.google.com/natural-language

• https://cloud.google.com/natural-language

Content Generator using NLP: https://rytr.me/

Custom Code

#pythonseo