The Pygmalion Effect: Higher Expectations Lead to Better Performance
Emmanuel Jesuyon Dansu
Assistant Professor, Tohoku University, Sendai, Japan
“The power of expectation is the greatest power we have.”-George Bernard Shaw
The Pygmalion Effect, a remarkable psychological phenomenon, demonstrates how the expectations placed on an individual can directly impact their performance. Named after the ancient Greek myth of Pygmalion, this concept suggests that when someone believes in the potential of another person, that individual is more likely to rise to meet those expectations. The myth itself tells the story of Pygmalion, a sculptor who created a statue of a woman and fell in love with it. His intense belief in the statue's beauty and worth was so strong that the statue eventually came to life. This allegory is central to the understanding of how belief and expectation can drive achievement.
In 1968, psychologists Robert Rosenthal and Lenore Jacobson conducted a groundbreaking experiment that illustrated the power of expectations in educational settings. They administered a test to students and informed teachers that certain students were "intellectual bloomers" who were expected to make significant academic progress over the course of the year. In reality, the students were chosen at random, but by the end of the academic year, those identified as bloomers showed remarkable improvement. This experiment not only confirmed the existence of the Pygmalion Effect but also demonstrated its potential to influence real-world outcomes, particularly in educational environments.
The Pygmalion Effect operates through a series of feedback loops. Initially, a person with higher expectations behaves in a more supportive or demanding manner, either consciously or subconsciously. The recipient of these expectations picks up on these cues and adjusts their own behaviour to meet them. This cycle of reinforcement continues, often culminating in an improvement in performance that aligns with the initial expectations. The reverse, known as the "Golem Effect," can also occur when low expectations result in diminished performance.
According to Ayesh Perera, the Pygmalion Effect can help explain why some students outperform others, despite having similar intellectual capabilities. A teacher who expects a student to excel will likely provide more opportunities for that student to showcase their abilities, thereby reinforcing the belief that the student is capable of high achievement. Conversely, students who are subjected to low expectations may not receive the same level of support or encouragement, leading to a self-fulfilling prophecy of poor performance.
Beyond the classroom, the Pygmalion Effect also has significant implications in the workplace. In professional settings, managers and supervisors can influence employee performance by setting high expectations. Ovidijus Jurevicius notes that when employees feel their superiors believe in their capabilities, they are more likely to strive for excellence. This effect can be seen in both individual and team performance, as employees who are encouraged to aim high often deliver results that match the expectations set for them.
Managers who expect the best from their employees often provide more constructive feedback, delegate challenging tasks, and offer greater opportunities for growth and advancement. This behaviour sends a message of trust and confidence, which can inspire employees to take ownership of their work and push themselves to achieve more. The Pygmalion Effect also promotes a culture of optimism and ambition, where employees feel empowered to take risks and innovate, knowing that their efforts will be recognised and valued.
Conversely, if a manager has low expectations, employees may feel demotivated, underappreciated, or incapable of contributing meaningfully to the organisation. This creates a negative feedback loop, where the lack of belief in the employee’s potential leads to a lack of effort and poor performance. Thus, understanding and harnessing the Pygmalion Effect is crucial for leaders who want to maximise the productivity and morale of their teams.
The Pygmalion Effect is not limited to formal environments like schools or workplaces. It also plays a role in personal relationships, where the expectations of friends, family, or partners can influence behaviour. When people feel that those close to them believe in their potential, they are more likely to live up to those expectations. For instance, parents who consistently express belief in their children's abilities are more likely to see their children develop a strong sense of self-worth and motivation.
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In relationships, expectations can shape dynamics and outcomes in subtle but powerful ways. Positive expectations lead to an increase in trust, communication, and mutual support, while negative expectations can cause frustration, resentment, and disengagement. The Pygmalion Effect encourages individuals to reflect on how their beliefs about others might be influencing their interactions and the overall health of their relationships.
The Pygmalion Effect offers valuable insights into how individuals and organisations can achieve excellence. By cultivating a mindset of high expectations, people can create environments where success becomes a natural outcome. In education, this means teachers should be mindful of how their beliefs about students’ potential can impact academic performance. By setting high expectations and offering support, teachers can help students surpass even their own expectations.
In the workplace, managers can drive higher performance by fostering a culture of belief and ambition. By recognising the potential in their employees and acting in ways that encourage development, they can inspire individuals and teams to achieve more than they thought possible. Ovidijus Jurevicius argues that the Pygmalion Effect is particularly powerful in leadership roles, where leaders' expectations shape the behaviour and performance of entire teams .
In personal relationships, understanding the Pygmalion Effect can help individuals promote positive dynamics by believing in and encouraging the best in others. This approach leads to healthier, more fulfilling relationships where all parties are motivated to grow and succeed together.
The Pygmalion Effect underscores the power of expectations in shaping behaviour and outcomes. Whether in the classroom, workplace, or personal relationships, high expectations can inspire individuals to achieve more than they might have thought possible. Robert Rosenthal and Lenore Jacobson’s study in 1968 provided empirical evidence of this phenomenon, showing that simply believing in someone’s potential can create a self-fulfilling prophecy of success.
By applying the principles of the Pygmalion Effect, individuals and organisations can harness the power of belief to achieve excellence. Whether it’s a teacher inspiring a student, a manager motivating an employee, or a friend supporting a loved one, the expectations we set for others can play a pivotal role in shaping their success and well-being.
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