Puzzle Society Royal match - Japan
Market March top 100 grossing Puzzle - 40M$
Ad creative : Royal Match?
What’s good :?
In Japan, Royal Match ads may have specific characteristics tailored to appeal to the local audience and effectively promote the game. Here are some aspects that may be emphasized in Royal Match ads creative in Japan:
1/ Gameplay Mechanics: Ads for Royal Match may highlight specific gameplay mechanics and features that are popular or unique in Japan. This could include showcasing special events, game modes, or challenges that are tailored to Japanese players' preferences and interests.
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2/ Incentives and Rewards: Offering incentives and rewards can incentivize Japanese players to download and play Royal Match. Ads may highlight special promotions, limited-time offers, or exclusive in-game rewards to entice users to take action.
3/ Localized Language and Messaging: Ads may be localized to include Japanese language and messaging that resonates with Japanese players. This ensures that the ad effectively communicates the game's value proposition and benefits to the target audience.
4/ CTA : clear and compelling calls-to-action that prompt viewers to take action, such as downloading the game, signing up, or starting to play. The CTA is typically accompanied by enticing incentives or rewards to encourage immediate engagement.
What can be improved :?
1/ Kawaii (Cuteness): Japanese audiences often appreciate kawaii (cute) aesthetics. Royal Match ads may feature adorable characters, charming animations, and colorful visuals that appeal to the Japanese sense of kawaii. These elements create a visually appealing ad that captures the attention of viewers.
2/Social Integration: Japanese audiences value social interaction and community. Ads for Royal Match may emphasize the game's social features, such as multiplayer competitions, cooperative gameplay, or social sharing options. Highlighting these aspects encourages players to engage with friends and other users within the game.