Putting Together a Last Minute Holiday Marketing Strategy

It’s not too late to put together a holiday marketing strategy for your business. To make the most of your time, use your current digital marketing strategy and apply a few tweaks to appeal to holiday shoppers. Don’t forget to track what works and what doesn’t so that you can build a better strategy next year!

Below are some tips to help you put together a last minute holiday marketing strategy.

Plan Your Promotions

Decide how you plan to sweeten the pot for holiday shoppers. What deals, promotions or discounts are you planning on offering? Will you offer them throughout the month of December, or do you plan on having specific deals on certain days? Are there certain products you want to highlight this month? Use a calendar to stay organized, such as Google’s free calendar.

Create Holiday-Specific Content

Start writing content around your holiday marketing strategy. If it’s a certain product you want to sell more of, write a post about the features. Or put together a top 10 list of the best Christmas gifts that includes your products. You can also share insider secrets that will help your customers get through the holidays. Aside from written content, short videos, infographics and quizzes make great content that is easy to share.

Utilize Social Media

Target the social channels that your audience uses most, which is probably some combination of Facebook, Twitter, Google+, Pinterest and Instagram. Share your promotions on social media, upload new content, ask for feedback and engage your audience. Social media keeps your brand front and center.

Boost Customer Service

Your customer service team should be ready for the holidays, too. Make sure your team is familiar with your products, promotions and return policies. Be accessible as well. Have your contact information posted clearly on your website, and provide customers with multiple ways to get in touch such as phone, email and live chat.

Finalize Shipping and Return Policies

High or unexpected shipping costs is the main reason why shoppers abandon their carts. Let shoppers know what the shipping costs are as early as possible, and if you can swing the costs, offer free or flat rate shipping. Also post your return policy clearly on your website so that customers know what to expect. Our advice: Offer flexible returns that give customers the peace of mind that they can return or exchange the product if need be.

Need help getting a holiday marketing strategy together? It’s not too late to take advantage of the holiday shopping season! Call WSI Star Web for a consultation at 888-853-4449.