Putting pen to product
See below for the latest digestible insight into one of the four components of food culture:?Change, Comfort, Connection, and Creativity.
What’s on the menu this week??Connection.
Here’s the latest on what's connecting people to brands and each other right now.
What We're Seeing:??Food is emotive. And this power stretches far beyond the experience of eating it. Looking at food is a popular and mainstream pastime for most – the TikTok hashtag #foodporn has 14.2 billion views – but words can have the same emotional effect. Descriptive writing of food can be found everywhere, from actual food-related content like recipes or restaurant reviews to memorable moments in literature centered around food, all of which make reading possibly more enjoyable than eating. And in supermarkets, putting the right descriptive words in front of products can influence our purchases. Currently, brands are focusing on the visual aspect of food to reach consumers and forgetting about the age-old method of simply describing food in words that stick.
What That Means:?There is a societal appreciation for descriptive writing, especially when it comes to food. Consider the power of well-worded language as a means of getting consumers to connect to your product.?
What We're Reading: