Putting the NEW back in New York Sports Club

2023 is a milestone year for New York Sports Club and our family of brands. The Company is celebrating our 50th anniversary and will be taking steps throughout the year to come together under a single brand, New York Sports Club. This move honors our New York roots, celebrates New York’s equity as the fitness capital of the world, and will allow us to operate more efficiently than ever with a single brand voice and a focus on delivering on our mission to improve lives through fitness.

The new NYSC has an entirely new leadership team, one that is committed to?and considers our members first in our decision-making process, which we recognize we have not always done. We have made many changes as an organization over the past nine months, some more visible than others.? The team has been hard at work on an aggressive club improvement plan that will not only improve the look and feel of our clubs but provide new experiences to better serve our members on their fitness journey.

As I approach my first anniversary as CEO of New York Sports Club and our family of brands, I look forward to welcoming many new members and putting the new back in New York Sports in the weeks and months ahead?

As we restore this brand back to its prominence, we are focused on actions that put our member first.??

• We are implementing a new member management system to service our members much more effectively.
• We have undertaken a comprehensive club improvement plan that will reach clubs, in all markets by the end of Q2 2023.??
• We introduced member-friendly month-to-month memberships with no annual contracts to make it easier than ever for members to join (and cancel).??
• We are installing new equipment, improving the club layout, and creating destinations while adding new products and concepts to our clubs. Some of the new products you will see in our clubs include:??
• Performance Labs: Dedicated personal trainer space where members can receive personal training sessions, a high-quality fitness orientation and InBody biometric scan in a private setting.??
• Small Group Training: We are introducing new concepts starting later this month to create consistency in our offerings and offer elevated social fitness options to members. Examples include Boxing Academy, Functional Field, and a progressive Squat, Bench, and Deadlift program.??
• Updated Club Layouts: We are creating specific functional destinations in our clubs based on member needs and interests. Some of these areas include our: Barbell Club (squat racks, deadlift platforms and benches for strength training), Functional Field (turf area specifically for functional + athletic training), Cardio and Pin Loaded Machines area (an accessible part of the gym where even those who are new to fitness can confidently ease into their journey), and Recovery Lounges with HydroMassage chairs / beds.?

?In line with better servicing members, we acquired the premier boutique fitness brand in the New York City market, Fhitting Room. As we embark on bringing a new NYSC concept to our members, one that centers around high performance and social fitness, Fhitting Room, which specializes in HIIT + strength classes is the perfect FHIT. We have big plans for this brand in the coming year and are excited to expand the Fhitting Room concept to new markets. We will open new studio locations within the four walls of select clubs where the market supports an elevated boutique concept.??

?Today’s members are looking for a unique fitness offering all while getting great value for their dollars spent. This is exactly what NYSC and its Family of Brands is here to do. I want to thank my team for all they have done in the recent months and continue to do as we rebuild this iconic brand, to extend gratitude to our members who have been on this journey with us and make our clubs their fitness home, and to invite everyone else to come and see for themselves the changes we are making.???

?Cheers to a strong 2023.??

Best,?

Bill McMenamy, CEO?