Putting it All Together

Mobile video consumption has tripled since the lock-down began and video traffic will represent around 80–90% of the global consumer internet traffic in the times to come.

What opportunity does this offer?

E-commerce shall see a paradigm shift in its consumers buying behavior – leading to video commerce taking center stage.

It’s already been proved that Brands/E-commerce players featuring product videos on their website actually help consumers make purchasing decisions faster by 56-64% - that’s the power of video affect as modern-day online consumers have grown to rely on video for shopping.

And with off-line shopping behavior destined to see a informational change post lock-down with social distancing continuing for a while more – even across metros, smart cities, residents of Tier 3/4/5 cities – will see almost all segments of product category shall experience  surge in demand specially for…

-        Video product reviews

-        Tutorials

-        How-to’s

-        Un-boxing

-        Comparison videos

Hope you found this interesting. Do share your thoughts.