Putting AI to work for you ??
This edition of The Product-Led Hub highlights some of our recent musings on all things artificial intelligence (AI) and machine learning.
How the AI-empowered product manager will deliver for the business like never before
Product managers (PMs) have always been creative builders. But the questions of how and for whom they build have evolved over time. More and more, PMs have become pivotal players in driving not only a better user experience, but also overarching business goals. And as their importance to the business has grown, so has the buzz around new products that hit their social feeds and inboxes every week. With each one promising to be the next big thing that will forever change their space, it’s easy for PMs roll their eyes about how much technology will actually impact their work.
And yet when AI hit the business scene big earlier this year, however, something felt different. The launch of ChatGPT and other similar platforms has businesses excited in a way previous buzzy products never did, and there’s a good reason why. According to a recent McKinsey report, generative AI can create value across a wide array of business use cases. They estimate that GenAI will add between $2.6 and $4.4 trillion per year to the global economy. Every business function will feel the impact in unique ways. That includes product managers, for whom this transformative tech will be particularly empowering.?
7 AI sessions we can’t wait for at Pendomonium 2023
From AI-powered personalization, product discovery, and product-led growth; to presentation planning; to content creation; to video production—it’s clear that artificial intelligence (AI) is here to stay, and will continue to make a major impact on how many of us work each day. So this year at Pendomonium, we’re paying special attention to AI and the possibilities it creates for the future of product management.
From how product managers leverage AI tools to work more efficiently, to lessons learned by established AI leaders, to the opportunities AI presents to build breakaway digital experiences—we’re exploring it all.
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3 ways AI saves your product team (and business) time and money
When you think of product managers (PMs), what often comes to mind are teams building a product or feature that will satisfy and delight users. It’s not so much that this picture is wrong—product managers are nothing if not innovative builders—as it is incomplete.
In recent years, we’ve seen the product function become increasingly important to driving business outcomes as a whole. And much of the work tied to strengthening the business comes before and after the build phase of product management. Yes, you need to build products—but how do you know you’re building the right product? Yes, a product or feature may look successful on launch day—but how can you ensure it remains so??
In other words, how can you make sure that your product delivers—not just on features and functionality for users, but as a vehicle to drive higher sales, more effective marketing, and better customer support? Here the path to success will increasingly involve successfully leveraging artificial intelligence.?