Put Yourself at the Heart of Your Business

Is your business a reflection of who you are as an entrepreneur or business owner? If not – you could be losing out on a massive opportunity.?

Many businesses today have lost touch with what their core foundation is. There is no sense of the individuality and passion with which it was first started. I want to help to address this by putting you squarely back in the heart of your business. It is hugely profitable to create a company, a brand, a product or service range that is centered on YOU. It will allow your identity, your values and your personality to shine through – and it helps you to reap much greater rewards.

Think about some of the world’s best loved brands, such as Virgin or Apple for example. Consider how Richard Branson and Steve Jobs put themselves in the heart of their businesses, and how their individualities have been reflected in every single aspect of their respective companies. For me, this is the only way of truly achieving entrepreneurial satisfaction: To create businesses, products and services that reflect and amplify who we are, as entrepreneurs behind them or business owners within them.

One of the main reasons why this is important is because it unlocks your genuine worth. ?A huge amount of businesses out there are undercharging for their services, where they could in fact charge a lot more. This is often due to not fully understanding their own unique value to the customers and ultimately competing on price. ?

I believe you should aim to create a business or product range around who you are as an individual. It’s important because by building a business that reflects your individuality will result in a business that is as unique as you are. And by doing this, you suddenly have no direct competition. ??We will always compete for the funds of our customers – but we should never be directly competing with any other business out there, regardless of what industry we are in. If we create products, services and companies as unique as who we are, then we will stand out and we will be different. We will have no true competition.

So – if you’re approaching marketing in the old-school way, by looking for a gap in the market to exploit and working backwards, I urge you to instead, simply start at looking at who you are, as the person at the core of your business and working outwards.