??Pushletter Adrenalead - February 2024

Can you believe it's already the end of February??? Time is flying by and is bringing revolutionary innovations that are reshaping our world.

Keep calm, the #PushTeam??is here to keep you up to date with the latest everyday innovations that matter the most??

Find out in the edition of February 2024

1. ?? What’s hot in the digital world? - Google SGE and its influence on search rankings
2. ?? What’s hot in Adrenalead? -??Adrenalead's CSR policy; ??More than 170 new publisher partners for Adrenalead
3. ?? Zoom on: Impact of Web Push Notifications on your SEO
4. ?? The most attractive campaign of January

Google SGE and its influence on search rankings

Google SGE (Search Generative Experience) and generative AI are transforming the future of search. This innovative AI tool, currently in beta, promises to significantly alter how users find information online, and understanding its implications is crucial for maintaining your online visibility.

In his latest article, Thomas J. Armitage from Smith.ai drives us into the details of SGE and its potential impact on search results, especially for businesses.

Google SGE utilizes AI to analyze users' search terms, scours the web for relevant information, and presents it directly on the search results page. This includes summaries, additional links, and even interactive elements to answer follow-up questions. SGE pulls data from various sources and synthesizes it into a user-friendly format. This means users might see snippets of text, images, videos, and even charts directly within the search results, eliminating the need to click through multiple links. Isn't it great? ??

But what impact can SGE have on organic rankings?

Some experts say it could push traditional website listings further down the page, potentially reducing traffic for businesses that rely solely on SEO strategies.

The good news is, that creating high-quality, informative content that caters to user intent remains crucial. Additionally, focusing on rich snippets, structured data, and other technical SEO best practices can help businesses stand out in the search landscape which is in constant evolution.

Want to try the search powered by generative AI ? It's right in Google Search Lab ??

??Adrenalead's CSR program

Today, we'd like to share with you something close to our hearts: our commitment to solidarity actions ??.

We present you the results of our #ImpactByAdrenalead?? CSR program since its launch in 2022:

??38.9 kg of plastic removed

??4 tonnes of CO? compensated

???2,156 meals provided to children

??725 bees sponsored

??185 trees planted

??€10,000 donated to?ARSLA, €10,000 donated to?Association ENFANT BLEU LYON

Thank you to our customers and partners who contributed to these results.

The #PushTeam's commitment continues this year too...

??More than 170 new publisher partners for Adrenalead

Today, all the hot stuff in Adrenalead is results ??

On the sales side, here is the report of the last 3 months??

In November, December and January, the Biz Devs of the #PushTeam?? signed partnership contracts for the integration of Adrenalead’s advertising network with over 170 new international publishers??: France, Italy, Hungary, Poland, the UK, the USA, LATAM countries…

A big thank you to these new partners for trusting us to monetize their audience, via our Notifadz solution!

Explore more how our advertising network works for publishers and monetize your audience without having to allocate any additional space on your website!

??Impact of Web Push Notifications on your SEO

You're probably wondering whether this impact is positive or negative? We assure you it's positive!??

In our last blog article, you can find out how Web Push Notifications can have a valuable impact on your website's search engine optimization. Although they don't directly affect Google's ranking algorithms, Web Push Notifications influence on the key SEO parameters such as bounce rate, time spent on site and user loyalty, which search engines take into account when ranking websites.

Here's what you need to know:

• Reduced bounce rate: personalized notifications redirect users to pages that are relevant to them, reducing the risk of them leaving the site immediately.
• Increased time spent on site: this engaging format keeps users interested, so they spend more time exploring your website.
• More page views: by driving traffic back to your site, Web Push Notifications can significantly increase the number of page views, which search engines view favorably.
• Improved user loyalty and re-engagement: loyal users who return to your site regularly thanks to notifications and share your content have affect positively your SEO ranking.

?? The most attractive campaign of January

Every month, the “icing on the cake”: in our Pushletter, we share with you the most #WOW Web Push campaign of the previous month to give you inspiration??

See you in March ??

The #PushTeam??