??Pushletter Adrenalead - December 2023

Christmas is finally here??

Everything is ready for the happiest time of the year: the Christmas tree is up, gifts are wrapped, there's a turkey in the fridge and...

... What about a special parking spot for Santa??????? No idea where and how?

Here is how Taylor Herring | We Make Brands Famous have installed a dedicated Sleigh parking spot for Santa on the roof of Aldi UK's Manchester store??????

So now, as everything is really ready, it's time to go for your dose of Adrenalead's monthly news??

Find out in the last edition of 2023

1. ?? What’s hot in the digital world? - 谷歌 unveils Gemini - the most capable AI model
2. ?? What’s hot in Adrenalead? - ??6 Web Push campaigns for these holidays; ?Adrenalead's Web Push Notification for AMP sites
3. ?? Zoom on: Ecommerce calendar 2024
4. ?? The most attractive campaign of November

?? What’s hot in the digital world?

Google unveils Gemini - the most capable AI model

After months of anticipation, on December 6, Google presented its most advanced AI model yet, Gemini, promising to reshape the landscape of generative technology. They say Gemini will be able to understand the world with photo, audio, video and text simultaneously. Just like we-people do. ??

Tailored to specific needs, Gemini is offered in three distinct tiers:

• Gemini Nano: This mobile-friendly model powers features like audio summaries on the Pixel 8 Pro, bringing AI convenience directly to your pocket.
• Gemini Pro: This mid-range option tackles complex tasks like understanding, summarizing, reasoning, coding and planning, is currently powering Bard, Google's AI-powered conversation assistant. This is the biggest upgrade to Bard since it launched.
• Gemini Ultra (Coming 2024): The flagship version, designed for data centers and large enterprises, promises to revolutionize how we interact with AI. It will power "Bard Advanced," a futuristic chatbot capable of processing text, video, images, and more.

Gemini Pro is already available for billions of people through Google products in English in more than 170 countries and territories. In the coming months, it will be available in more of Google's products and services like Search, Ads, Chrome and Duet AI.

The team is experimenting with Gemini in Search, where it's making the Search Generative Experience (SGE) faster for users, with a 40% reduction in latency in English in the U.S.

Have you already tried Gemini? Give us your feedback??

?? What’s hot in Adrenalead?

??6 Web Push campaigns for these holidays

The festive season presents a golden opportunity for online businesses to engage their audience and drive sales. But with overflowing inboxes and constant promotional bombardment, grabbing attention becomes a challenge. This is where Web Push Notifications shine.

There are 2 types of Web Push Notification campaigns that you can use for your marketing strategy during the festive period:

Planned campaigns that you can schedule in advance, to be launched at a specific time and date. These campaigns aim to achieve mass communication with all your subscribers about a promotion or a special occasion.

The second type are triggered campaigns which are automatically triggered by the behavior or profile of your visitors. They aim to re-target your audience and drive them toward the conversion funnel.

In Adrenalead's marketing #PushTeam?? we have collected the best 6 ideas of Web Push ad campaigns (planned or triggered) to deploy now for this holiday season:

1. Advent calendar for promotions ??
2. Personalized wish list ??
3. Flash sales: limited-time offers?
4. Share the magic: holiday decoration photo contest ??
5. New Year loyalty rewards for 2024??
6. Treasure hunt for hidden offers ???♂?

To make sure you don’t miss out on anything, have a look at our blog article "6 Web Push campaigns to activate in time for the holidays" !

??Bonus in the article: 6 pro tips for success with Web Push Notifications??

?Adrenalead's Web Push Notification for AMP sites

Good news for publishers ??

Notifadz by Adrenalead now supports Web Push on AMP sites??, so concerned publishers now have the option of adding a script to their AMP sites, which will also enable them to collect opt-ins.

?AMP, which stands for Accelerated Mobile Pages, is a method that aims to speed up the loading of web pages and articles on mobile devices. To achieve this, AMP imposes constraints on the features supported on pages. These features are controlled by the open source AMP team, mainly led by Google, which closely monitors their impact on performance and quality.

For more info, drop us a message right here ??

?? Zoom on: Ecommerce calendar 2024

There are fixed public holidays like Christmas and New Year's Day, Valentine's Day or Labor Day, the dates of which you know for sure. And in the back of your mind, you prepare your marketing campaigns for these key days.

But what about important dates like the winter sales, Mother's Day or Easter, which move around the calendar every year?

To always have the key dates of the year to hand and to anticipate your marketing strategy, every year-end Adrenalead's #PushTeam provides you with an ecommerce calendar to guide you in achieving your goals!

So, discover our new 2024 Ecommerce Calendar??, as well as concrete examples of Web Push Notifications to deploy throughout the year!

?? The most attractive campaign of November

Every month, the “icing on the cake”: in our Pushletter, we share with you the most #WOW Web Push campaign of the previous month to give you inspiration??

Dear readers of our #Pushletter, we thank you for your subscription and support?? It motivates our #PushTeam to create and innovate!

We wish you a merry Christmas We wish you a merry Christmas We wish you a merry Christmas and a Happy New Year ?????

See you in 2024 ??

The #PushTeam??