Pushing Through Doubt to Build Your Brand

Doubt is something we all face, especially when stepping into new territory like starting a digital business or building a personal brand. I’ve doubted myself countless times. In the past, I let those doubts turn into procrastination, keeping me from getting started at all. But this year, as a business owner and now actively building my personal brand, doubt has taken on a new shape. It’s no longer about whether I’ll fail—it’s about whether I’m good enough.

Facing Doubt in Real-Time

Just last week, I sat on a panel at a speaking event. As I listened to the other speakers, I doubted myself. Why was I there? Did I deserve to sit alongside these incredible people? But after my talk, the feedback was overwhelmingly positive. People told me how much they loved what I shared and encouraged me to be more confident. Their words reminded me that I deserved to be there, just like everyone else on that panel.

Doubt creeps in even when you’re doing well. It’s something I’m still working on internally. But every time I push through, I’m reminded of my ability to rise to the occasion.

Learning Through Action

A lot of what I know today came from being thrown into the deep end. Starting a business wasn’t a choice for me—it was a necessity. That experience forced me to act, even when I doubted myself. These days, I’ve learned that surrounding myself with good people—people who are also chasing their goals and genuinely want me to succeed—makes all the difference.

If I could go back and give advice to my past self, I’d say:

• Trust yourself.
• Be unapologetically you.
• Remember that you’ve faced harder challenges and come out stronger.

You can get through this because you’ve done it before.

Advice for Overcoming Doubt

If you’re struggling with doubt about starting a personal brand or digital business, here’s what I recommend:

1. Examine Yourself: What are you good at? What are your values? Who do you naturally attract? Where do you feel most empowered? Start by identifying these strengths and align them with your goals.
2. Celebrate Small Wins: Take time each week to acknowledge what you’ve achieved, no matter how small. Share those wins with people who truly support you and want the best for you.
3. Surround Yourself with Support: Build a network of individuals who inspire you, push you forward, and celebrate your successes. Their encouragement can be the difference between staying stuck and moving forward.
4. Reframe Every Step as a Learning Opportunity: Doubt often comes from fear of making mistakes. Remember that every step—even missteps—teaches you something valuable.

Helping Others Overcome Doubt

I see doubt in my clients all the time. Recently, I worked with a young woman who is incredibly successful in UGC and ads. Despite her success, she doubted her abilities—questioning whether her writing was good enough, whether she could provide value, and whether she should even start a personal brand.

In less than 60 minutes, we shifted her mindset. We mapped out platforms that fit her strengths, outlined how she could start presenting herself on LinkedIn and social media, and created a roadmap to get her moving forward. Once she had clarity, her excitement replaced her doubts. She’s now ready to take the next steps with confidence.

Moving Forward Without Doubt

Doubt is natural, but it doesn’t have to define your journey. The key is to act anyway. Start small, build momentum, and surround yourself with people who want to see you win.

If you’re ready to overcome doubt and get started on your digital strategy—whether for a personal brand or business—let’s chat. Together, we’ll create a plan that gets you moving forward with clarity and confidence.

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