Pushing to sell is hurting your sales

Want the secret to boosting your conversion rates and increasing your profit??

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It’s probably not what you’re thinking. Contrary to popular belief, pushing your products or services harder isn’t going to land you tons of new sales.?

In fact, the opposite is true.?

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The secret to closing more sales is to give away as much value as you can – before anybody makes a purchase.?

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While this may seem incredibly counterintuitive, it’s an underutilized strategy that can seriously benefit most businesses.?

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We live in a world full of competition. Thanks to the rise of e-commerce, consumers are bombarded with more options than ever.?

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This means they don’t rely as heavily on the products or services themselves when making a buying decision.?

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Instead, they rely on their emotional resonance with a business.?

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Your potential customers want to buy from a business that feels like it has their best interest at heart.?

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The best way to show them you care about them is to offer them valuable information without trying to make a sale.??

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When you provide value to your leads without pushing them to buy, you create an authentic emotional connection with them.??

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You tell them “I’m not here to profit off of you, I’m here to help.”??

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This sets you apart from the sea of competition. Your leads will be far more likely to purchase from you because you’ve established a level of trust with them already.??

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How do you provide value in an authentic setting??

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There are 3 main avenues you can use:?

1. Social media – Social media offers a great way for you to deliver helpful, value-laden content to your audience in a completely organic environment.
2. Blog posts – Because blog posts rely on your audience discovering them on their own, they also provide a pressure-free atmosphere for you to share helpful information.
3. Email – While email typically requires a bit more effort to acquire, it also allows you to communicate directly to your leads, offering them valuable insights and growing your relationship with them.?

By using these platforms to share as much helpful information with your leads as possible, you’ll build the trust and connection you need to stand out from your competition and convert in the long run.?