Push Notification Powerhouse: 21 Types to Engage & Convert
Ashwin Palo
AVP Data & Analytics @ HSBC | Performance Marketing & Customer Experience Expert | MMM & DDA | CLCM | Digital Analytics
1. Rich Notifications: Think personalized postcards for your phone! Add images, emojis, and up to 2 clickable links to grab attention and boost clicks.
2. Abandoned Cart Whisperer: Gently remind users about items left in their cart with fun messages and urgency nudges. Retarget them with personalized campaigns.
3. FYI for Your Fans: Keep users informed about trending news, weather updates, brand changes, and their interests. Build trust and loyalty with timely insights.
4. Triggered Journeys: Automate personalized communication with pre-designed notification series based on user actions and real-time data. Guide them seamlessly through their buying journey.
5. Reminder Rekindler: Didn't they fill their profile? Left something behind? A friendly reminder can rekindle interest and keep them engaged.
6. Geo-Targeted Treats: Send location-based deals and updates on nearby stores, restaurants, or date matches. Personalize their experience based on their preferences and location.
7. Mobile-First Friends: Don't leave mobile users behind! Send notifications optimized for their browsers, engaging them without requiring an app download.
8. Time-Bound Treasures: Create a sense of urgency with limited-time offer alerts, expiring deals, and flash sales. These notifications encourage quick action and conversions.
9. Transactional Tidbits: Keep users informed about their orders, subscriptions, payments, and other transactions. Transparency builds trust and fosters future engagement.
10. User-Driven Delights: Time-sensitive updates, personalized recommendations, and achievement notifications tailored to each user's preferences. Make them feel valued and connected to your app.
11. Smart Selling Savvy: Use data and context to send relevant and timely sales notifications. Offer solutions and make them feel like you're helping them out, not just selling.
领英推荐
12. Achievement Applause: Celebrate their progress with playful notifications. Reinforce their positive feelings and encourage them to keep using your app.
13. Opt-In Oasis: Give users control over specific notification types. This builds trust and ensures they only receive what they want to hear.
14. Real-Time Buzz: Keep them in the loop with instant alerts when something happens directly related to them. Social creatures love feeling connected!
15. Location-Triggered Treats: Surprise them with location-specific deals and updates as they walk by. Offer them something unexpected and valuable, right when they need it.
16. Limited-Time Lightning: Flash sales and limited-time promotions deserve a push notification shout-out. Drive sales and reward your app's biggest fans.
17. Content Connoisseurs: Deliver relevant content updates based on their interests. Don't bombard them with irrelevant notifications, keep it personal and valuable.
18. Upgrade Excitement: Announce major app updates and new features with push notifications. Encourage users to upgrade and experience the improvements firsthand.
19. Local Love Letters: Send location-specific updates and offers from partner businesses. Make them feel like they're part of a vibrant local community.
20. Event Invitations: Invite users to upcoming events and gatherings relevant to their interests. Keep them engaged and build a sense of community around your app.
21. Gamification Goodies: Reward users with points, badges, and other gamified elements through push notifications. Make engagement fun and keep them coming back for more.
Remember, push notifications are a powerful tool to engage your users, drive conversions, and build stronger relationships. Choose the right types, personalize your messages, and watch your audience flourish!