The pursuit of perfection

World mixed martial arts legend Georges St-Pierre, a member of the UFC Hall of Fame, has launched his “naturally colored vodka” in Canada. A quick Google search tells me “Pur Sang” translates to “pure blood” or “thoroughbred” which may explain the dramatic-looking horse on the bottle.

Pur Sang is an ultra-premium vodka with an exceptional quality and smoothness. Made from the finest Canadian corn and barley, Pur Sang brings out the best qualities of mixed grains, and the distinctive red color conveys the product's luxurious character.

Pur Sang offers a delightful experience for vodka enthusiasts and connoisseurs alike. Whether enjoyed neat, on the rocks, or as the base for exquisite cocktails, Pur Sang promises an unparalleled drinking experience built upon the pursuit of perfection in every drop.

“It was very important for me that the product was made in Canada, not anywhere else in the world,” St-Pierre told CBC News. “Even though we are going to go worldwide I wanted my product to be authentic as the person I am. When I came out with that product, I want it to be premium to make sure everything that I put into my body, and my customers’ bodies is premium ingredients.”

To date, Pur Sang has won over 41 top international awards. Pur Sang was one of, if not the, most awarded Vodkas in the world in 2022 and 2023.

Learn more about the brand here: https://www.pursangvodka.com/product