In Pursuit of Perfection
Dr. Vanja Ljevar
?? ?? Using data psychology to drive sales | Co-Founder of Kubik Intelligence | PhD in Computer Science | Board Member at UoN Business School | Certified Member of The Market Research Society
I recently went for dinner with one of the most successful editors in our country. She arrived in a pair of very expensive high heels, her perfume carrying a note of sandalwood, and her hair styled to perfection. She sat down, her movements - measured and poised. The conversation was slow, but pleasant. Then, two glasses of wine later, she confidently made a statement that I knew would spark a debate.?
She didn't believe in formal education.
My mind baulked. "Education? The cornerstone of society, and you don't believe in it," I thought to myself. She didn't even try to argue her point, which was surprising for a seasoned editor of her calibre.?
As someone with the highest level of formal education, I was deeply upset by her ideas. But, an even more upsetting thing was that deep down, this also brought back all of my own conflicting feelings about my PhD.
It can be said that doing (and especially finishing a PhD) has similarities to being a vegan and of course - doing cross fit:
Yes, it's a lonely process. Yes, you experience back pain, coffee addiction, emotional rollercoasters, some forced learning. You grapple with a newfound fear of the future (stay in academia or not?), and perhaps most frightening, the terrifying possibility that your work, after 350 grueling pages, will forever remain unnoticed.
But, there is one thing no one ever talks about - how doing a PhD can really impact your confidence (yes, negatively).
I remember being in the class one day when our professor asked the question. I raised my hand and gave them my response. My feelings of self-assurance lasted for about 2 seconds. The professor simply followed by, "Thanks. Any other responses?"
I just gave them the response. How could there be more than 2 right responses; different opinions or dare I even start this - conflicting truths??
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When everything can be improved, it means you are constantly under scrutiny. Your ideas and thoughts challenged left and right, solutions are deconstructed, and you're asked questions that only lead to, you guessed it, more questions.
This relentless pursuit of perfection creates this elusive truth that just seems to perpetually slip away.
The urge to chase certainty becomes overwhelming. "If only I read one more paper," you think, "or if I had just 10 more participants, perhaps I'd be more sure, more secure, more clever about this."
But, even constructive criticism is still - criticism. And that constant feeling that you could do better and that you’re barely scratching the surface of world knowledge can really impact your self-beliefs. Like a real cliche, I felt the more I knew, the less I knew. I almost missed my 20’s arrogance where I was convinced I knew the world and the world was just about to get to know me.
I often see this Dunning Kruger effect in the world of business - in a room full of people, those who have something really clever to say don’t say it because they are afraid they are ‘not right enough’. I found myself in a whole new world (post my PhD) where being clever was just not going to cut it. You also had to be confident about it.?
So, what did I say to my fabulous editor when she said she didn’t believe in education? I said:?
‘That’s an interesting perspective. Why do you believe that?’
My own PhD, despite its challenges, also equipped me to have these kinds of nuanced conversations. So maybe, that's the true value of education - not blind acceptance, but constant learning. Learning - even how to conquer your own biases and newly found limitations.
And, of course, knowing that if you can’t say anything nice…
You can always say it as a question.
Enabling leaders and teams to work together better to avoid the hidden costs of misalignment, miscommunication and conflict.
10 个月There is joke somewhere that goes something like this: Q: What’s the difference between a PhD and a jail sentence? A: Once people have served their time they can get out of jail. A little unfair perhaps and kudos to anyone who chooses or has chosen this path. I imagine it is a true test of will, character and intellect. Find what you love and let it consume you.
Contract and Interim Business Consultant
10 个月I sometimes think the academic world and the world of business, indeed the world of work as a whole, are on different planets. I did my MBA at Nottingham University Business School nigh on 25 years ago and while I know that there are elements within some corporations that subscribe to and try to implement much of the business theory, it's actually the minority. Such business theory is used mainly by the big consultancies. For NUBS, and other business schools, they have an idealistic perspective on how the business world works. I am not saying that's a bad thing, they deliver an excellent MBA, but it's the way it is. I considered doing a PhD based on a radical macro-economic concept I think has got legs. When I contacted a potential tutor, he said that a PhD should digest all the current theory and "nudge it along a bit" and my concept might make a good book instead. I felt a little as if I had been put back in my box, as it were. I was immediately reminded that there is academia and there is the "real world" and never the twain shall meet.
In the world of business, formal education matters less than it used to. Here is my personal opinion. Towards the end of the last century, MBAs were de rigeur. Before that, the school you went to mattered more. Now there are many and diverse routes to business success. In Entrepreneurship, we see Branson and Sugar building huge businesses with no university education, whereas my old schoolfriend Tony Fernandez built similar having attended the right school, and receiving a degree from the LSE. If you are looking for employment in major corporations, degree apprenticeships are increasingly available - offering a more affordable way to enter the world of business. This is all a good thing. Formal education focuses too much on knowledge, too little on skills. Steve Jobs didn't have the knowledge to design Apple products - he relied on the other Steve whose name I can't spell, and later Johnny Ives. He had the skills necessary to market some of the most innovative products of the last few decades. The world of business requires deep skill as well as deep knowledge. One more thing, here's an innovative way to get your PhD noticed: https://twitter.com/KeithBurgessR7/status/1785612906521927712
I help brands discover, understand and engage high-value customer segments | Ranked as the global top 0.01% research experts by Upwork
10 个月It seems your interlocutor is someone who has achieved "success" within a flawed system (though it must be said that most systems these days are rather broken). One must ask, is that truly success? And isn't all that ostentatious display merely part of the tired old "allow me to impress you" routine so common in the Balkans? You see, while someone can nick your Louboutins, they cannot steal your PhD, the knowledge you've gained, the personal growth you've experienced, or the intellectual fulfilment you derived from it.
Fine Artist ? Blockchain PhD Researcher ? Perperzona Author ? 2M2T Founder
10 个月Thank you for this article, it appeared at a time of some introspection... I've chosen to academically explore a field where most of the loudest voices are actually self-taught, confidently asserting that they didn't need any formal education. Whether we need a PhD or not is still a debate reserved for those who have gone through all that the process entails, and such views are rarely expressed, making this article even more valuable. ??