The Pursuit of Meaning

Whether you are young or not-so-young, it takes a lot of work, effort and focus to change your mindset. Though young marketers follow the speed of digital easier and want to work in marketing for brands that have a clear social purpose, are they making the change itself? I wonder...so, who is? Well, Big Brands are already following the path and it is not a matter of agreeing with them but doing it in our daily lifes: look for them when purchasing, choose them for a better future, wouldn′t you agree?