Purr-fect Videos, Spatial Computing, and Snacking AI

In Focus

Want to hear the latest on Digital Marketing and Artificial Intelligence? The spotlight is on our CEO, Philip Weiss , who is gearing up for his keynote speech at the upcoming Geneva International Association Forum (GIAF). Block your calendars for June 26-27.

Is the future of mixed reality or just an overhyped device? Our COO, Jesús Azogue , dives into a deep analysis of Apple's Vision Pro in his latest article. Will it transform the landscape of spatial computing or is it just another step in the evolution of existing technologies? Jesús shares his thoughts, compares it to similar devices, and discusses Apple's place in the metaverse. His insights might just surprise you. Read his perspective?here.

On the theme of personal branding in the digital age, our Senior Director Liora Kern led a workshop at the ICCA & AC Forum ’s Future of Healthcare Meeting in Istanbul. Are you keen on leveraging LinkedIn to enhance your professional brand??Here are the key tips she shared with the 160 participants.

What to read/do/see

• On the lookout for a book that boosts your problem-solving skills? Doron Themans vouches for "The Goal" by Eliyahu Goldratt.?Hop over to?our Instagram post for a peek at his recommendation.
• Looking for a snapshot of the internship experience at ZN??Hear directly?from the Hyperlearners themselves as they describe their journey in their own words.?
• First time in the ZN Flagey Office? Join two of our Hyperlearners as they navigate the corridors in a quest to find each other for lunch. It's a glimpse into the daily adventures that come with life at ZN. See if they end up meeting on our?TikTok reel.

• Did you know your words could be stronger without fillers??This is how, says Liora Kern.

A little inspo?

• Need a nudge to dive into the social media waters??Let Tomi Huhtanen help you uncover the untapped value of social media.
• Meta Founder, Chairman, and CEO, Mark Zuckerberg gave us our dose of motivation with his potent words on embracing change and taking risks. Did?this?stir a spark in you too?
• Are you wary of AI’s rapid development??Tune into?our candid #ZNLive guest David Hart as he demystifies generative AI and its transformative role in communication.?

#ClientNews

Are you a snack enthusiast? The much-awaited #ShareaSnack 2023 event is just around the corner! ESA Snacks is all set to host an irresistible display of delectable bites. Come to Place de Luxembourg (#Plux) on the 29th of June and indulge your taste buds. One thing's for sure; it's going to be a scrumptious day.?Follow European Snacks Association on?Twitter?and?LinkedIn?to be in the loop for?more updates.

#ZNLive

Last Friday, we were privileged to hear from Clare Carlisle , Communications Director at AnimalhealthEurope , who offered her valuable insights into the power of animal-related content on social media and the role of pets in mental health.?

Claire illuminated the allure of cat videos and similar content, stating that "Those videos that are shared about cats or dogs or other animals, wildlife, for example, they're very positive, they're cute, they're fun, and there's something that people want to engage with in a very positive way." This positive engagement is something all communicators can learn from.?

Highlighting the increasingly prominent role of LinkedIn in broad communication strategies, Claire observed, "LinkedIn is becoming more and more important, much more of a thought leadership platform than it was before." In addition, she advocated for young communicators to embrace learning, absorb industry content, and importantly, "Don't be afraid to speak up."

Missed #ZNLive? You can catch the full live recording on all our channels, including?LinkedIn.?

Digital Trends & News

Apple's Vision Pro: A New Reality?

Apple's latest innovation, the Vision Pro, promises to redefine our understanding of mixed reality. With design features like an OLED screen displaying the user's eyes and a high-end aesthetic, the Vision Pro is on the edge of spatial computing. The headset does, however, require a separate battery pack—a departure from Apple's typical all-in-one design. While real-world trials are still awaited, it's clear the Vision Pro is charting a bold course for the future of #spatialcomputing.?

EU Consumer Group BEUC Takes Aim at Social Giants

Consumer group BEUC - The European Consumer Organisation has lodged a complaint against Instagram, YouTube, TikTok, and Twitter in the EU. The accusation? That these platforms have been complicit in the misleading promotion of crypto assets. With consumers potentially suffering significant financial losses, BEUC has called for stricter advertising policies and more transparency from influencers. As consumer groups across eight European countries rally behind the complaint, we'll be watching for the fallout.?

WhatsApp Channels: Privacy-centric Broadcast Messaging

Meta Platforms is transforming WhatsApp with its new feature, 'WhatsApp Channels'. Pitched as a 'private broadcast messaging product', users can subscribe to content based on their interests without compromising their privacy. The feature is currently available to users in Colombia and Singapore, but global expansion is on the cards. Early adopters include the World Health Organization and major football clubs like FC Barcelona and Manchester City.

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