Purposeful Play - Our 2020 Citizenship Report
On behalf of the entire Mattel global team, I am pleased to share our 2020 Citizenship Report .
At Mattel, our purpose is to empower the next generation to explore the wonder of childhood and reach their full potential, and our mission is to create innovative products and experiences that inspire, entertain, and develop children through play.
In 2020, Mattel celebrated its 75th anniversary. At no time in our history has our purpose and mission been more vital as parents prioritize quality toys, trusted brands, and purposeful play. Our products have continued to prove their cultural relevance, societal impact, and multi-generational appeal. We have been particularly proud to see children and families choosing our products again and again.
In response to the COVID-19 pandemic, we brought purposeful play to children and families through our virtual Mattel Playroom , a free, online platform, which features play-from-home activities and educational offerings developed in collaboration with learning experts. Since that time, we have added numerous resources to the Playroom, including content to help parents and families to engage their children in critical conversations on topics such as race and empathy.
We build our products to be durable, withstand the rigor of child’s play, and be kept or passed down and reused. We continue to make progress toward a circular economy in our approach to sustainable design and development as we increasingly develop products and packaging with materials that are better for the planet.
Last year, we introduced our first products made with bio-based plastics, including the Fisher-Price Rock-a- Stack, Baby’s First Blocks toys, and three Mega Bloks building sets. We expect to offer more innovative toys that are made in line with our goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030.
领英推荐
At Mattel, we are aiming to have a positive impact on the world around us while we continue to execute our transformation strategy.
Beyond our products, we are also working to further increase our positive impact on our people and the planet. We continue to prioritize the health and safety of our employees and are engaging with our suppliers to further improve their workplace conditions. For example, we had one-third fewer recordable safety incidents within our operations in 2020 compared to 2019, as a result of our emphasis on safety. We are aiming to optimize our resource consumption, investing in energy-demand- reduction programs and initiatives, and shifting toward renewable and low-carbon energy sources to reduce our CO2 emissions.
We know that much of our success is grounded in being a richly diverse company, and we strive to create positive social impact through purposeful play and by supporting the communities where we live, work, and play. Mattel reaffirmed its commitment to Diversity, Equity & Inclusion (DE&I) in 2020, introducing Play Fair, a multi- faceted initiative that articulates the actions we are taking to address racism against the Black community. We have also made significant progress in increasing representation of women and ethnically diverse talent, as well as achieving global pay equity.
As a purpose-driven company, we take our role as a responsible corporate citizen very seriously. In this report, we outline our updated Environmental, Social, and Governance (ESG) strategy and goals and are proud to share the progress we achieved in 2020. Our updated strategy serves to build upon a solid foundation and leverages additional opportunities to manage our business more sustainably in a rapidly changing world. At Mattel, we are aiming to have a positive impact on the world around us while we continue to execute our transformation strategy.
To our employees, investors, consumers, customers, and suppliers – thank you for your continued support and commitment to Mattel.
Sincerely,
Ynon Kreiz
Chairman and Chief Executive Officer
Chief Executive Officer
1 年Mattel Carsino Sport & Resorts bricks/mortar e-commerce social media marketing merchandising automotive family entertainment destination 6000 rooms Mattel merchandising and entertainment [email protected]
Chief Executive Officer
1 年?The most prolific bricks/mortar e-commerce social media marketing merchandising automotive entertainment destination ever. 25 thousand square foot state of the art live I-max type seating restoration studio, auctions, premieres, seminars, brewery, distillery and a racetrack all co-branded with your existing products and corporate partners. Reality automotive TV and on-site radio to host the world of car lovers and enthusiast?NASCAR NHRA ETC..?A destination for the automotive worldwide of manufactures to have a convention hall to teach to enrich the youth and family entertainment . DISNEYLAND FOR THE CAR FAMILY. 6000 hotel rooms ??????????????https://www.dropbox.com/scl/fi/0jc1d4n2kfbcvlgug2j0q/Scanned-from-a-Xerox-Multifunction-Printer-2.pdf?rlkey=qlxt6a8fdxisvgzxk5kzli0fg&dl=0 ???https://www.dropbox.com/scl/fi/4r0b6s2xxzqybbbdegrdy/Carsino-Resort-and-Community-168-1.pdf?rlkey=zqqha4sw95edvqwlfbet6s0ap&dl=0? https://youtu.be/M0BDR82V-Fo https://youtu.be/P6HtK4iXTZM FOUNDER BRADLEY [email protected] 720-491-8251
Owner
2 年I love reading about Mattel working towards sustainability! A circular economy that is designed to be regenerative is what is needed to continue doing business in this consumption-driven market! I am really excited and am looking forward to speaking with you Ynon about sustainable production, and II, if you would allow me time. <3 :) So first, Hello Ynon, and thank you! My name is Brian Mapes, and my moniker is, Become More; it’s a pleasure to talk with you! I wanted to focus on one of Mattel's products, UNO. I myself am a HUGE fan of UNO! I LOVE UNO! Lol I’ve been playing UNO since I was 5 years old, and I’ve been playing UNO going on 26 years now! I love all the variations of UNO that have come out that have made the game even more interesting to play; It has definitely been an inspiration! That being said… I think we should talk about something that, as a fan, really concerns me, especially with how much I love UNO! It appears this is a shared concern. 1 tree can produce around 20,000 cards. UNO has 108 cards in the original version. (112 in Alt versions.) If UNO has produced 100,000,000 copies with 108 cards each, then Mattel has produced more than 10,800,000,000 individual UNO cards. 10,800,000,000 divided by 20,000 cards per tree = (over) 540,000 Trees have been used in the production of UNO. That’s a lot of trees!! That says nothing of the impact caused by the plastic coating and the ink which is another story altogether. UNO is clearly successful, and well-loved by families all over the world! UNO is the number 1 card game on the planet, next to playing cards; That’s a lot of power, potentially. With great power comes great responsibility. I also can clearly see that people at the very top, like you Ynon, are discussing sustainability when discussing the future of Mattel. So then, let's talk about the opportunity that power has presented you. Mattel has a real opportunity to change and shape the way games are produced and also the way products are produced and packaged by businesses in general! Mattel could not only be a sustainable business, but also a regenerative one! Mattel could be a global inspiration for a change! We clearly can’t keep doing business the way we have been. Production of any product that isn’t sustainable will eventually end. That end is getting closer every day, whether we like it or not. Wouldn’t it be best to be ahead of that curve? Wouldn’t it be even better to help set the curve boldly and ambitiously? Mattel could become a very well-rounded company that has all the tools needed for survival in a changing market. If we can make Mattel sustainable then we’re moving in the right direction towards regeneration and adaptability. I can see that this is important to you too! Imagine just how beautiful it would be to completely offset any negative impacts that may have occurred as a result of the production of UNO! (or other Mattel products) Now imagine having a regenerative business plan where the planet is actually better off after the production of UNO than it was before it! Imagine creating cards that are made from post-consumer garments, rather than trees, so that you can help remove waste created by the second-worst polluter on the planet, the fabric and textile industry! Rather than creating new waste, you could help by removing some! Now imagine using these principles on all the wonderful products Mattel offers! It seems that may already be the goal, which is very exciting! Imaging these family values being the core of what makes Mattel and UNO who they are; like a cherry on top, a regenerative business plan would make Mattel and UNO just that much more special… just that much more delightful and enjoyable! Mattel could be a business people brag about doing business with! What a game-changer! I see that with your work experience, you are probably a very well-rounded individual Ynon! You have traveled the world and have crossed paths with some very influential people during the course of your career. I can imagine one day you will leave Mattel and set off on yet another adventure! I think it would be really cool if you could say that you helped to make Mattel a sustainable, regenerative business before you do! <3 Taking corrective actions to try and fix any mistakes Mattel has made is a story that could be used as a tool by parents to help teach their kids about accountability, adaptability, and growth! What a story that could be! Just like how our families grow, adapt, and change over time, Mattel could use this opportunity to Become More! Mattel could become an ambassador for change; Use the production of UNO to REVERSE - the damage done to the planet! SKIP - mass production for little profit margins, Draw 4 - times the revenue per deck( A deck of UNO is easily worth $24 or more! Know your value! You’re worth more than you think!) Draw 2 - trees per 1 tree you avoid using, creating value for future generations, in order to give back what has already been taken! Go WILD and help restore native habitats that may have been previously affected by the production of goods used, and more! Let's be creative! This is just the start of what can be done! Talk about a social Impact! This is the story I want to tell my children! How a family card game helped to inspire a nation! If we can talk about that, I would love to also talk about the potential future of UNO, and II, together! Instead of reaching for the next big thing, struggling to stand, walk out and present it boldly. A brighter vision, a better business, a new game. It's been 50 years since UNO came out! It's time to change some things, spice things up! A teaser for II - Backwords compatible: You may add UNO cards to a deck of II and play II, but you may not add a deck of II to a deck of UNO and play UNO. II was born from a childhood love for UNO. II is not currently associated with UNO, but, I think we have the potential to do wonderful, beautiful things together! Please allow me to inspire you the way UNO has inspired me! Again, thank you for your time!
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
3 年??????
Great stuff, congratulations amd good work!