Purpose Welcomes Sue Kay as Creative Director

[Singapore] – Purpose Performance Wear, Asia Pacific's fastest growing endurance sports apparel brand, has appointed Sue Kay from Malaysia as the company's new Creative Director.?

Working closely with Founder and Chief Product Officer, Noor Aziz, Sue will play a key role in developing the product's visual design. Together their mission is to cater to the demand for a wider range of technical apparel, while continually achieving the right balance of high performance, style, and functionality - particularly for hot and humid markets. She will also cater to the unique needs of clubs and teams globally while overseeing the kit designs for Custom by Purpose.

Sue's innovative approach to design and her passion for endurance sports align perfectly with the Purpose brand ethos and the makeup of the company’s expanding leadership team. Not only did Sue previously serve as the lead designer for Purpose in the early years, Sue is also an Ironman World Championship qualifying triathlete, and World Triathlon Level 1 certified coach.?

Cyril Bedat , CEO of Purpose Performance Wear, stated, "Sue's return to Purpose is a homecoming. We are thrilled to have her back as Creative Director. Her previous contributions during our formative years were invaluable, and we look forward to pushing the boundaries of excellence for endurance athletes.”

The addition of Sue Kay comes at an opportune time as Purpose continues its rapid expansion globally. Purpose has recently re-signed professional triathlete Matt Kerr from New Zealand, as well as three new professional triathletes - Heather Neill, Lottie Lucas, and Brett Hallam to their 2024 roster.?

The company is eagerly awaiting the imminent announcement of a partnership with two more professional triathletes in the coming weeks. These veteran triathletes have made waves in the triathlon world since 2015. One holds the fastest male Ironman of all time for his nation, and the other holds the world’s fastest Ironman debut.

As Purpose attains the admiration of seasoned elite triathletes globally, the company’s momentum is unyielding, proving it is a force to be reckoned with on the global stage.?

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For media inquiries, please contact:

Nicole Iman

Chief Marketing Officer ?

[email protected]

About Purpose Performance Wear:

From Singapore, Purpose leads the way in quality, high performance, World Championship and World-Record winning apparel for triathletes, runners, cyclists and swimmers. Born in the brutal humidity of the equatorial region, Purpose is redefining the endurance sportswear space and is adored by athletes globally. Powered by Hypermesh? fabric technology, Purpose unites fit, form, and functionality and champions the needs of the diverse sporting communities globally.