The Purpose of REALTOR.ca in the World of Real Estate

There are many platforms available to search for the most recent listings when buying or selling a home!

?In Canada the #1 platform used by consumers is REALTOR.ca

?A common question that people ask is what is the difference between REALTOR.ca and the MLS system?

?Well without diving into too many technical details the MLS is a cooperative selling system that is operated by a local real estate board. It contains a lot of detailed information geared towards REALTORS?in order to match people to their exact property requirements.

?On the other hand, REALTOR.ca is not an MLS system. It is an advertising website created by the Canadian Real Estate Association to give REALTORS??across Canada greater listing exposure to both national and international audiences.

?Simply put REALTOR.ca is a national listing portal for consumers to view listing information.

?Unlike other portals that are available, REALTOR.ca is owned by REALTORS??for REALTORS?. Not only is it a convenient avenue for home buyers and sellers to utilize, but it is one of the most comprehensive sources for new-listings in Canada.

?The REALTOR.ca site is not solely focused on property searches but also includes informative blog posts, social media channels, mortgage affordability calculator and an avenue to message and connect with REALTORS??across the country.

?As a trusted and credible source for buyers and sellers the REALTOR.ca website positioned alongside the REALTOR??brand will continue to have a positive influence on consumer sentiment.