PURPOSE & PERFORMANCE: Exploring the evidence & testing assumptions
Ioannis Ioannou
![Ioannis Ioannou]()
Ioannis Ioannou
Professor | LinkedIn Top Voice | Advisory Boards Member | Sustainability Strategy | Keynote Speaker on Sustainability Leadership and Corporate Responsibility
Is ‘purpose’ just a fad? What does the latest evidence say? To what extent does it drive business performance? How can a focus on purpose help reconnect business and society? Where does financial returns it in relation to purpose?
On the eve of a groundbreaking interdisciplinary academic conference at London Business School presenting the latest empirical research and testing underlying assumptions about people and purpose, this high level panel discussion will explore some key issues and what the latest evidence reveals.
