Purpose Over Profit: Godfrey Asare’s Journey Through St James’s Place Academy

How Godfrey found profound connections between purpose, family, and career development in the financial planning world.

In the latest episode of our podcast, we explored a deeply inspiring conversation about purpose, gratitude, and the impact of personal journeys on professional success. Godfrey shared an enlightening perspective on how a simple idea and personal sacrifices can ripple through generations to create a lasting impact.

The Ripple Effect of Personal Values

Our discussion began with a reflection on how personal values and sacrifices can influence our paths. Godfrey delves into how his father’s financial wisdom and sacrifices laid a strong foundation for his own career, illustrating the profound impact of these lessons. This powerful observation highlights how values passed down from one generation can fuel meaningful change in others. The essence of these teachings isn't confined to monetary success but extends to creating a purpose-driven life that resonates with our core values.

“My admiration for both of my parents is up there, especially my dad because of how hard he worked with the circumstances that he had to face... without him I probably wouldn't even have the knowledge and I might not even be on this career path.”

The Power of Gratitude and Purpose

Gratitude was a recurring theme throughout the conversation. Godfrey spoke passionately about the influence of his father’s sacrifices and how he is repaying those sacrifices by helping others. This gratitude is more than just an emotional response; it’s a driving force behind his commitment to making a difference in the financial world.

Having a clear purpose, as Godfrey emphasises in this episode, is crucial. It’s not about chasing money but about finding something greater than oneself that keeps you focused and driven. This higher purpose not only provides direction but also enriches our lives in ways that go beyond financial gain.

The St. James’s Place Academy: A Pathway to Professional Growth

Godfrey reflects on his journey into the financial sector and how it was significantly shaped by his experience with the St. James’s Place Academy. He shared how the academy’s blend of technical expertise and practical experience provided invaluable support. Because of their comprehensive approach, including ongoing support and practical training, Godfrey's training has been pivotal in his professional development.

The conversation not only touched on training, but on the importance of finding the right training and development framework. Godfrey's decision to join the academy actually came about via a recommendation by an independent financial advisor, which spoke volumes about the academy’s reputation. This endorsement, coupled with his own positive experience, highlights the academy’s exceptional role in nurturing financial advisors.

"He said, 'Godfrey, whatever you do, go and do your training at St James's place, because they are the best in the business'. And that spoke volumes, because he had no relation to them and had never worked for the company before".

Embracing Entrepreneurship with Purpose

The discussion also shifted to Godfrey's decision to become a partner rather than joining an existing practice as an adviser. He explained his desire to escape the corporate environment and pursue a more entrepreneurial path. Being a partner offered him the independence and control he sought, while still benefiting from the support of a large organization.

Facing the uncertainties of entrepreneurship, Godfrey found support through his previous experience, financial planning, and his supportive partner. He emphasized the crucial role his wife played in helping him navigate challenges, noting that having someone who can offer a different perspective and provide encouragement was invaluable. This support system was essential in managing the complexities of being a business owner. Godfrey and Sam both bonded over the importance of having a reliable partner who supports them through their entrepreneurial journeys.

Looking Ahead: Future Goals and Aspirations

Looking to the future, our guest is focused on continuing his financial education seminars and starting a “Finance Friday” series. This new initiative aims to provide financial insights and foster discussions through social media. While providing financial education is key, Godfrey reiterates how building deeper, more meaningful relationships can strengthen connections and contribute to success in the financial planning field.

His two main focuses going forward is to continue with his seminars and also to start creating different types of content, as this is something he loves to do. If you’re interested in learning more about Godfrey's journey or considering a career move into financial planning, listen to the Financial Planner Life on your favourite podcast platform, or check out the St James's Place Academy and discover how financial advice could be the next big step in your career!