Purpose Makes You Stronger.
David Hieatt
Co-Founder @ Hiut Denim Co, @ Do Lectures | Be in charge of your time. Work on stuff that matters. Help others.
It supplies your inner drive. It fuels innovation. It finds you your best people. It keeps them with you when other companies come poaching. They will.
It keeps you staying true when it would be easy to compromise. It stops you from quitting when times get tough. And, they will.
Purpose gives you a reason to fight as you have never fought before. And to keep on fighting. With everything you have. Nothing spared.
The kid in the schoolyard that you shouldn’t fight is the one you have insulted his mother. He knows why he is going to kick your ass. And if you beat him this time, he will just keep coming back. He is fighting for something much bigger than himself. Truly.
For me, the most important companies in the world, change something. They know what they are fighting for, and they fight. Apple fought on behalf on behalf of simplicity, and complexity was the enemy. Patagonia is fighting for the planet, and we are grateful they continue to do so.
The reason purpose gives you a steel backbone is because the goal is bigger than yourself, you are fighting for something far bigger than just your self-interest.
If you are sitting there right now, and think your purpose is to increase market share or to become number 1 in this or that market. Those are just numbers. Nobody gets remembered for numbers.
Your biggest gift you have been given is the chance to make a change, to use your company to make a difference. To look back and say, that is what I did. On your death-bed, you will not be thinking of numbers.
Use your gift. Go and make some change happen.
My Books.
Do Purpose. Why brands with a purpose do better and matter more.
Do Open. How a simple email newsletter can transform your business. (And it can)
100 Must-Read Books of 2018
Well done to Abi and Huw for building this.
https://medium.com/@dolectures/100-must-read-books-of-2018-1a8a9f01c72d
My Workshops.
Do Breakthrough. The Life-Changing Magic of Sorting Our Sh*t Out. Jan 25th
New Event.
Makers+Mavericks. May 4th. (Remaining tickets go back on sale Jan 8th)
Self Employed at Lauren Catris Design
6 年Love this.
Director, Insight HRC
6 年Very nicely put and a reminder of the importance of aligning your personal purpose with what you choose to do for a job - stay true to yourself and bring people along with you to make that difference.
Freelance Fashion Design/Creative consultant .
6 年Great Post for the start of the week .
Chief Commercial Officer @ Kinhub | Founder at Supplylabs
6 年Sarah Findlay
Visual Artist
6 年This is brilliant David, thank you for this as it’s certainly lifted me up.