Purpose Driven Marketing - Is It a Buzzword?

What differentiates a Great marketing from merely a Good One?

Curious !!

Your journey from Transactional Maeketing to Purpose Driven marketing makes all the difference. That is why some Businesses sky - rocket while others hit a Plateau.

What is Purpose Driven Marketing?

Purpose Driven Marketing is the marketing based on your companies purpose or it's reason of existence , beyond making a profit. Customers who would align with your purpose , would know that your product / service is a right fit for them.

How to define your PURPOSE?

• The first step to create a purpose driven marketing is to identify the real purpose of your business. In order to do that - ask yourself these 5 questions : Q 1. What is the reason of starting this business?Q 2. How does this business make the world a Better Place?Q 3. What impact do we want to have on our end - use customers?Q 4. What do our customers care the most about?Q 5. What social cause are we dedicated to every single day?

Once you answer the questions ; Define the foundational purpose of your business and align it with your values and your brand story. ( How is it unique? )

• 5 Steps to Allow Purpose To Guide Your Marketing Strategy:

1. Define Your Purpose Clearly: Start by defining your brand's purpose in a way that resonates with your audience. What values do you stand for? What positive impact do you want to make in society? Make it clear, concise, and authentic.
2. Connect with Your Audience: Understand your customer base on a deeper level. What are their values and beliefs? Align your purpose with theirs to establish a genuine connection. Use social media, surveys, or direct conversations to get insights.
3. Humanize Your Brand: In the era of technology, empathy is key. Show your human side by caring for your customers and community genuinely. This goes beyond profit – it's about building trust through actions that reflect your commitment to social responsibility.
4. Measure Beyond Profits: While ROI is essential, purpose-driven marketing requires a broader set of metrics. Track engagement levels, employee satisfaction, social influence, and media exposure. These metrics will help you gauge the effectiveness of your purpose-driven initiatives.
5. Tell Your Story Authentically: Share your journey and commitment to purpose through authentic storytelling. Whether it's on your website, social media, or other marketing channels, let people see the real and genuine side of your brand.

P.S. Purpose - Driven Marketing Goals must be the soul of your business which shouldn't be communicated and absorbed by not only your Sales and marketing Teams, But also from Top of hierarchy to Bottom!!

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