Purpose-Driven Consumer Brands: The Power of Publicity for Good

The Rise of Purpose-Driven Brands

As consumers increasingly prioritize social consciousness, purpose-driven consumer brands that prioritize positive impact are in high demand. These brands are leading the way in ethical, sustainable practices and are the future of business.

For brands in the food, beverage, or beauty industry, standing out in a crowded market is essential. This is where a strong public relations (PR) strategy comes in. Publicity For Good (PFG) is a disruptive PR firm that specializes in working with purpose-driven consumer brands, both direct-to-consumer (D2C) and retail.

Purpose-Driven Consumer brands and The Power of Publiicty For Good

Founded in 2016 by celebrated publicist Heather DeSantis, former Miss Ohio International, PFG is the number one PR agency for CPG brands. PFG helps clients grow, increase ROI, and make a positive impact with comprehensive PR and communication strategies. By increasing brand awareness, saturating the market, increasing web traffic, and driving sales, PFG helps purpose-driven brands stand out.

PFG is a women-led company and has worked with over 200 brands, including nutpods, Flying Embers, Eco Lips, Real Oyster Cult, Good Stock Soups, Lola's Fine Hot Sauce, PathWater, and True Aussie Beef & Lamb. You can check some of their case studies here.

In addition to providing top-notch PR services, PFG is committed to giving back and is a part of the B1G1 organization. Heather DeSantis is also a student of conscientious capitalism at The Fund For American Studies at Georgetown University.

Committed to Give Back and Help Other Purpose-Driven Brands

If you're a purpose-driven consumer brand looking to increase visibility, drive impact, and increase sales, PFG is the PR firm for you. Contact us today to see how we can help your brand grow and make a difference. With the power of publicity for good, your brand can make a meaningful impact on the world.

Looking to increase your brand's visibility and make a positive impact? Publicity For Good (PFG) is a leading PR agency for purpose-driven consumer brands, specializing in ethical and sustainable practices. Founded by celebrated publicist Heather DeSantis, PFG has worked with over 200 brands, helping them stand out in a crowded market and increase ROI. Contact PFG today to see how they can help your brand grow and make a difference.