The purpose of Colour in branding

Colour can be used in marketing to evoke certain emotions in consumers. Here are some common colors and the emotions they can evoke:

• Red: Red is often associated with passion, energy, and excitement. It can also evoke feelings of love, warmth, and comfort.
• Orange: Orange is often associated with feelings of happiness, cheerfulness, and playfulness. It can also evoke feelings of warmth and friendliness.
• Yellow: Yellow is often associated with feelings of happiness, cheerfulness, and optimism. It can also evoke feelings of caution and warning.
• Green: Green is often associated with nature and the environment, and can evoke feelings of calm, refreshment, and relaxation. It can also evoke feelings of prosperity, growth, and abundance.
• Blue: Blue is often associated with trust, reliability, and calmness. It can also evoke feelings of authority and professionalism.
• Purple: Purple is often associated with luxury, creativity, and spirituality. It can also evoke feelings of mystery and spirituality.
• Pink: Pink is often associated with love, care, and compassion. It can also evoke feelings of femininity and playfulness.
• Brown: Brown is often associated with earthiness, reliability, and stability. It can also evoke feelings of warmth and comfort.

It's important to note that the associations and emotions evoked by colors can vary depending on cultural and personal factors. It's always a good idea to consider the specific context and audience when using color in marketing materials.

Here are some examples of different large corporations and companies using colour marketing throughout their branding and logo's to help trigger emotions within their target audiences.

Coca-Cola: Coca-Cola uses a bright red color in their branding to evoke feelings of energy, excitement, and happiness. The color has become so closely associated with the brand that the company's logo is often referred to as the "Coca-Cola red."

Starbucks: Starbucks uses a rich green color in its branding to evoke feelings of refreshment, relaxation, and naturalness. The color is also associated with growth and prosperity, which aligns with the company's focus on sustainability and ethical sourcing.

Apple: Apple uses a sleek, minimalist design and a simple color palette of white, black, and silver to evoke feelings of sophistication, innovation, and simplicity. The company's products and marketing materials are often designed to look clean and modern, with a focus on usability and functionality.

McDonald's: McDonald's uses a combination of red and yellow in their branding to evoke feelings of energy, excitement, and hunger. The bright colors are also designed to be easily recognizable and visible from a distance, making them effective for attracting attention and drawing in customers.

Facebook: Facebook uses a distinctive shade of blue in its branding to evoke feelings of trust, reliability, and stability. The color is also designed to be calming and soothing, making it a good fit for a social media platform that people use to connect and share with friends and family.

These are just a few examples, but there are countless other companies that use color in creative and effective ways to build their brands and connect with customers. So next time you're out or walking at your local shopping center, it's good to note down how certain images and colours make you feel and your reactions towards them.