Purpose + Action = Truly Differentiated Financial Brands
"Great service" is not a unique positioning for banks and credit unions. That's a basic requirement. To be really outstanding, a brand must marry its purpose with actions that demonstrate it to customers and employees.
It needs to be different or it's simply a commodity.
This 5:25 minute video by Alexandra Reilly, CFPM, has 2 real life snapshots of how purpose and action create true brand differentiation and valuable ROI for bank marketers.
Don't be a lookalike brand. That's a commodity mindset. Know your purpose, then build branding, marketing, hiring and customer experience around it for love, loyalty and profit.
Banktastic? is a marketing agency for financial brands. We build outcomes-based programs that build love, loyalty and profit. Read more about our branding best practices at banktastic.com
branding ? marketing ? advertising ? strategy ? millennial insights ? training
Video and content by Alexandra Goodpasture Reilly, CFMP ? Photo credit: Morgan David de Lossy on Unsplash
Solving complicated marketing problems ??Speaker ? Best Selling Author ? Brand Strategist ? Yogi ? President at BANKTASTIC? and MB Piland Advertising + Marketing
1 个月Great points, Alexandra Goodpasture Reilly, CFMP. I really like the pledge.