#PurpleLinks (9): the digital doorstep, space ads, cultural trends & code with your voice
● Denisa Irimia
Digital Marketing Manager | Team Management, E-commerce, Communication
Hello and welcome to a new edition of?#PurpleLinks?- a list of links I clicked last week! Here's the latest from my corner of the internet to yours.
?? Internet Of (Random) Things
?? How Napster Marked The End Of The Free Internet. It’s not free anymore, it’s very expensive. + Get Ready to Relearn How to Use the Internet. Economist and polymath Tyler Cowen has penned an op-ed considering how the web will change when it is navigated or mediated through an AI layer and what the implications might be.
?? Get familiar with YouTube’s “Go Live Together” feature, which enables creators to add other users to participate in livestreams.
?? How the Lines Between B2B and B2C Are Blurring.
?? TikTok Secretly Scores Influencers on Metrics Like 'Cooperation' and 'Diligence'.
?? 2022 Adobe Holiday Shopping Forecast. Take a look into the “2022 Adobe Holiday Shopping Forecast” for a sneak peek into what products to watch for this season.
?? A German Digital Grand Strategy, Tyson Barker and David Hageb?lling, German Council on Foreign Relations DGAP.
?? The rise of Rust, the programming language going viral. There are two reasons it’s blowing up right now: security (Rust makes it impossible for programmers to add memory-safety bugs to their code, which account for ~70% of security vulnerabilities), and performance (while Rust isn’t the only “memory-safe” language out there, its advocates say it’s faster than other ones, like Java).
?? Here are more than 30 predictions on what social media marketing will look like next year.
?? Forrester recently released a report of consumer predictions for the year to come. The TL;DR, per the report’s landing page: “Consumers will spend more and demand better.”
?? The creepiness of Airtags and new tech— and what we can do about it.
?? Shut up & Take My Money
?? Father of Android?- The famed creator of Android has a new startup aimed at security and surveillance. + At The Digital Doorstep. Thoughtful analysis of how home surveillance tech has changed our behaviour and the labour market.
?? Beauty accelerators are quietly building the next wave of ‘it’ brands.
?? A look at how Black Friday has changed over the years and why that matters for marketers.
?? eBay is turning back the clock to the good old days of thrifting. The platform announced it will advertise only second-hand or refurbished deals this holiday season to help with “rising costs and also being kinder to the planet.” + Can resale save brick-and-mortar retail? The enthusiasm for used goods across categories remains a largely untapped opportunity for stores and even malls. + Google is showing a green leaf label that says "pre-owned" on Google Shopping results.
?? One beauty brand that won’t be selling its products on Black Friday.
?? Why the benefits of samples could outweigh the costs for DTCs.
?? YouTube's all-time top-earning channels from around the world.
?? Space ads could earn $2 million a day. No one has actually created one of these off-world billboards, though, so it is unknown if it's worth the cost. But one group of researchers thinks it might be.
?? Real Life Is The New Luxury
?? Japanese government seeks the power to turn down private home air conditioners remotely.
?? Oculus co-founder Palmer Luckey built a VR headset that literally kills you if you lose a game. It’s just “office art,” he wrote.
?? How discounting impacts a luxury retailer’s brand image. Supply chain issues are driving luxury bands to do what would previously have been considered brand poison: marking down products.
?? The Electronic Privacy Information Center released a report detailing 28 algorithms that Washington DC uses to automate work across public benefits, health care, policing, and housing.
?? Think you could help the world reach net zero by 2050? Play the?interactive Climate Game here.
?? NewStore’s 2023 Omnichannel Leadership Report has all the goods to understand the current state of retail and its progress toward digital transformation. + Omni-Channel: Not Something Retailers Do for Consumers, but Something Consumers Expect from Retailers.
?? Why some brands are making small-scale zines and magazines.?While many brands have abandoned their editorial ambitions in the past decade, others are embracing a more niche approach to publishing.
?? Dior has taken over London luxury retailer Harrods with a cafe, immersive exhibition and pop-up shops.
领英推荐
?? Human 2 Human
?? Here’s what happens to your brain and body when you work more than 40 hours a week.
?? Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age.
?? The number of available remote jobs on LinkedIn declined sharply, from around 20% at its peak in March to 14% in September 2022. And according to a new report on work trends, only 10% to 15% of job listings allowed fully-remote work in Q1 and Q2 this year.?
?? Americans juggling multiple jobs express gratitude for the extra coin in their pockets and, simultaneously, feel “resentful they have to do that” on top of their family and social obligations. + 4.5 million Americans are currently working part-time jobs in addition to their full-time roles, according to the Labor Department.
?? Humans work smarter than robots. Despite corporate enthusiasm for AI that doesn’t talk back or need bathroom breaks, customers still prefer to interact with good, old-fashioned people — who do the jobs better anyway. BurgerFi discontinued its AI server, Patty, after one year because she wasn’t fast enough to turn over more tables. Plus, the cost of deploying Patty to the chain’s 120+ restaurants was too high for little ROI.
?? Levi Strauss finally decided that it's time to have a woman CEO. It’s been 169 years.
?? How students are using analytics to address poverty. Read more on how a team of six students demonstrated how urgently needed skills in STEM can help create a better world.
?? Visualizing the Evolution of Vision and the Eye.
?? The Meta Trending Trends: 2022. Top 14 Overlapping Cultural Trends From 40+ Reports.
?? The Next Big Thing In Marketing Isn’t Technology — It’s Psychology. A commentary on what we marketers should really be focusing our efforts on.
?? How Experts Make Complex Decisions. By studying 200 million chess moves, researchers shed light on what gives players an advantage—and what trips them up.
?? AI Rabbit Hole
?? New Go-playing trick defeats world-class Go AI—but loses to human amateurs.
?? A map of already numerous creative generative AIs available online. You can download the pdf (pay what you wish) with all the links here.
?? PhotoRoom launched Magic Studio, which lets online merchants use generative AI to personalize their product shots.
?? Several companies are fighting to be the one that tricks you into thinking a real person has written you a thank-you letter. Inside the weirdly competitive industry of robots writing letters in human handwriting.
?? More and more students have figured out that they can use AI to write their term papers, and there is no real way for them to be caught. Moonbeam is one tool that makes it easy to create essays on any topic for any “target audience” built on top of GPT-3. They won’t be the only one.
?? Github will now let you code with your voice. Taking a cue from smart assistants like Siri and Alexa, Github is releasing a new feature for its Copilot AI software called “Hey, Github!” The program can even suggest lines of code to write next, like automatic sentence suggestions in Google’s suite of apps.
?? Generative Advertising: This substack argues that ad creative will be taken over by AI and allow ads to be automatically changed and adjusted to match user needs and the surrounding (organic) content.
??AI and I: The Age of Artificial Creativity. Artificial creativity is a new liminal space which will affect the lives of billions of workers in the coming years. If your work involves creative thinking and knowledge management, read this primer on what’s going on with the latest generation of AI tools, and what the future of work looks like in the age of artificial creativity.
?? Jack Of All Trades
?? Cheatsheet of the image-dimension specs for major social media platforms.
?? 5 Content Marketing Ideas for December 2022.
?? How to create a unique brand voice without being cringey.
?? Stay up to date with the Facebook algorithm by perusing this explainer, which also includes tips for outsmarting it.
?? Tips for Twitch: options and best practices for advertising on Twitch.
?? Where a Beginner Can Learn SEO In 2023.
?? Google released a new forecasting tool for Video action campaigns that can help you gauge how your ads will perform based on audience, budget, and other settings. You should find it in Google Ads Reach Planner.
???That's it for today. You can also join my space on?Substack?if you feel like it. Don't forget to share your thoughts and click subscribe. Until next week!