#PurpleLinks (20): 4.000 weeks, de-influencers, world's nanny, cyborgism, perfidious pricing & succubus chic
● Denisa Irimia
Digital Marketing Manager | Team Management, E-commerce, Communication
Hello and welcome to a new edition of?#PurpleLinks?- a list of links I clicked last week! Here's the latest from my corner of the internet to yours.
???Internet Of (Random) Things
?? The Rise Of The De-Influencer. There seems to be a new type of influencer in town and they are starting to be known as “De-Influencers” - basically, people who tell you what not to buy. The Tik Tok hashtag #deinfluencing has 21.4m views growing steadily each week. + ‘De-influencing' Is Going Viral. What Does This Mean for the Future of Influencers? + It’s Time for Influencers to Be Real. + A pop-culture critic’s op-ed on the grotesquerie of influencers.
?? A report by Stackla claims that 90% of consumers say that authenticity matters when choosing brands to support - they want to see content that comes from the audience instead of paid professionals, and that is why UGC is stealing the show.
?? Inside Rihanna's Super Bowl Halftime Show Marketing Engine. + How HBO Max marketed the "The Last of Us" into?a global hit. + Where Rihanna's wealth comes from.
?? Retro repeats revisited: get ready for the 90s nostalgia trend. + Cassette sales keep winding up. US sales last year reached 440k, up 443% from 81k in 2015.
?? 18 excellent ads by brands that captured something timeless.
?? Google just introduced the Ads Privacy Hub, a new website that claims will give you insights into the “changing digital landscape.”
?? France's greenwashing laws could become more global.
?? The 2023 Adobe Digital Trends report analysed responses from over 9,000 marketing and customer experience teams across the globe.
?? TikTok ‘mascara’ trend: young people have used codes to talk about sex for generations. Using a code helps distinguish youth sexual culture from that of adults and authorities.
?? A comprehensive visualization of internet access around the world.
?? YouTube has become the world's nanny. Kids' channels are highest earners on YouTube, even as parents continue to debate the limits of screen time for children.
?? Church of England to consider use of gender-neutral terms for God.
?? YouTube CEO steps down. + PayPal CEO Dan Schulman will retire after holding the job for nine years.
?? Make the FBI happy: install an ad blocker.
?? 5 Predictions for eCommerce Marketers in 2023.
?? The four biggest European telecom carriers are creating an opt-in platform where individuals can submit mobile numbers so brands and publishers can “recognize users on their websites or apps on pseudonymous basis.”
???Shut up & Take My Money
?? What the latest data might tell us about how shoppers now want to buy. That’s the question being asked as the latest retail sales figures show shoppers continuing to return to store whilst also spending less online – but also cutting back on their overall spending.
?? More and more beauty brands are reformulating to be clean and vegan, but consumers aren’t always happy about it.
?? Netflix described its newest strategy as a “guidance evolution,” and its goal is to prove to investors it can evolve with new revenue streams over time rather than just add new subscribers.
?? World’s fastest “shoes” increase walking speed by 250%. Shift Robotics has invented 'shoes' that increase walking speed by 250% without the wearer expending any extra energy.
?? "State of Social Commerce Report: 2023," MikMak's all-new ebook, uncovers the platforms, tactics, demographics, and industry categories behind the unprecedented social media shift.
?? Perfidious Pricing it’s a super effective way to extract more money because of the purchasing psychology behind it: once a shopper makes a buying decision, they don’t usually look back.
???Real Life Is The New Luxury
?? The ‘lipstick effect’ noted in previous times of economic hardship is now being supplanted by a rising demand for haircare products as recession threatens, new THG analysis suggests.
?? The Toddlers in the $600 High-Tops.?Luxury brands target kids, and the parents are buying.
?? Unilever says it will continue to raise prices on select items but start to ease those hikes in the second half of the year.
?? Madonna debuted a new face at the Grammy Awards. The look — waxy, expressionless skin stretched tight over exaggerated cheekbones, obliterated buccal fat, and artificially-enhanced lips, with brows bleached into oblivion to emphasize the emptiness of it all — recalls the “succubus chic” aesthetic recently popularized by Bella Hadid and Amelia Gray.
?? Instagram Is Killing Live Shopping Features In March.
???Human 2 Human
?? Groupthink – why ideas that are most agreed upon often win even if they’re not necessarily the best idea. Irving Janis is the psychologist that coined the term “Groupthink”. He discovered the phenomenon after studying group decision-making under stressful conditions in 1971.
?? The Radical Idea That People Aren't Stupid. "The idea that people are stupid and that only an elite few can handle the truth has led to some nasty places".
?? How to: Maintain focus, per a psychologist who studies how we interact with computers. Did you know our average attention span when looking at screens is just 47 seconds?
?? Deloitte Study: While Most Business Leaders Believe the Right Workplace Model is Key to Success, only 24% are Very Ready to Make Needed Changes.
领英推荐
?? As executives consider their next step, some are considering whether they want to work full time—or, at least, full time for one company. Enter the “fractional” CMO.
?? The World’s Dream Job: The Careers People are Searching for the Most.
?? Why You Should Change Your Life Every Decade. A spike in learning happens when you get your hands dirty and try something new.
?? An assistant professor of psychology at East Tennessee State University, explains in Fast Company how there may be some structural aspects of sports wagering apps (beyond the rewarding nature of gambling itself) that make them particularly attractive and even riskier for some players.
?? The Dubious Rise of Impostor Syndrome. Feeling like an impostor is a paradox. Others believe in you, you don't believe in yourself, yet you believe yourself instead of them. If you doubt yourself, shouldn't you also doubt your judgment of yourself? When multiple people believe in you, it might be time to believe them.
?? The Hidden Toll of Microstress. Small, difficult moments can zap your performance. Here’s how to restore your well-being.
?? When critical thinking isn’t enough: to beat information overload, we need to learn ‘critical ignoring’. Lateral reading, self-nudging and a persistent refusal to feed the trolls are some of the ways one can better manage information.
?? Four Thousand Weeks - A tribute to?the book?by?Oliver Burkeman, an exploration of time management in the face of human finitude, and addressing the anxiety of “getting everything done.”
?? Purpose anxiety: the fear of not knowing your purpose in life.
?? “Best Friends” Are a Surprisingly Recent Phenomenon. The average person has at least 3 close friends. We don't have to rank them or rely on one for everything. Friendship is about mutuality, not exclusivity.
?? Loneliness is making us physically sick, but social prescribing can treat it.
???AI Rabbit Hole
?? Cyborgism - Good, longish article on how to think about GPTs.?
?? Users found a way to “jailbreak” ChatGPT with a prompt called DAN (Do Anything Now), which can violate the chatbot’s policies, use violent and rude language, make outrageous statements, and more.
?? The WIRED Guide to Artificial Intelligence.
?? Alibaba tests ChatGPT-style tool as AI buzz intensifies.
?? How should you talk to ChatGPT? A User’s?Guide.
?? News personae and the future of AI recommendations. AI news personae use multiple algorithms per user to tailor recommendations on a 1-to-1 basis for different reading situations. When visiting a website, readers get presented with the possibility to read 3 different curated feeds rather than 1.
?? The National Institute for Standards and Technology, which recommends technological standards in a variety of industries, released?the initial version of its AI Risk Management Framework. The framework?outlines principles for defining classes of potential harm, building trustworthy systems, and defending against AI-related risks as they emerge.
?? 174 AI tools you can try for free today.
?? Vacay Chatbot - Plan your next trip using AI. Available on the Web and is free to use.
?? How Nestlé is using AI to set creative rules for its 15,000 marketers.
???Jack Of All Trades
?? The ultimate guide to creating a product road map.
?? The Best Time To Post On Linkedin In 2023. + LinkedIn has published a guide to B2B marketing KPIs.
?? Why social media managers should repost their greatest hits more often.
?? Six social media strategies to help you drive revenue in 2023.
?? Marketing Examples - The Finest Real World Marketing Examples - A gallery of real world marketing examples from successful companies.
?? The fastest way to resize, cut, caption video.
?? The best MIT courses you can take online for free.
?? This list of tools from Growth Calculators can help your business. It covers bounce rates, click-through rates, lead velocity, and more.
???That's it for today. You can also join my space on?Substack?if you feel like it. Don't forget to share your thoughts and click subscribe. Until next week!