#PurpleLinks (10): 1-in-8-billion, permacrisis, deepfake detector & pay with your palm
● Denisa Irimia
Digital Marketing Manager | Team Management, E-commerce, Communication
Hello and welcome to a new edition of?#PurpleLinks ?- a list of links I clicked last week! Here's the latest from my corner of the internet to yours.
?? Internet Of (Random) Things
?? Permacrisis : what it means and why it’s word of the year for 2022 . Crises are no longer something to fix but situations to manage.
?? What You Need to Know About Creating Websites for the Decentralized Web .
?? Why Everything Looks the Same . This article catalogues the homogeneity across a broad swathe of domains including Interior spaces, Consumer brands, Cars, Restaurant menus, Apps, Websites and more. This is obviously extremely important for the commercial creative industry, who provide services to help differentiate companies, or make them distinctive.
?? Balenciaga departed Twitter , becoming the first major fashion retailer to do so after Elon Musk took ownership of the platform.
?? Paris just overtook London to become Europe’s biggest stock market .
?? "Privacy advocates have forgotten that data-driven advertising is the support system of the open web and of democratized access to information."
?? Fashion is flat now. Clothes are both designed and worn to be viewed in two dimensions, as product photographs on a website and outfit pictures on social media. "Today it doesn’t matter where an influencer lives, because she dresses like she’s from the internet, and that’s all that counts." Everyone is now a walking advertisement .
?? Why Singles Day sales numbers were a secret this year.
?? Data breach: here’s 2022’s 200 most-common passwords .
?? 'God of War Ragnarok' and 'Elden Ring' lead the 2022 Game Awards nominees .
?? Published in the journal Nature Human Behaviour, a new paper saw the analysis of hundreds of high quality studies on the impacts of social media on participation, trust, hate, polarisation, and a range of other dynamics inside democratic societies.
?? An entire Pacific country will upload itself to the metaverse . It’s a desperate plan – with a hidden message. Rising sea levels due to climate change are already having severe impacts on the nation of Tuvalu. It proposes to build a digital replica of itself in the metaverse.?
?? Intel unveils real-time deepfake detector , claims 96% accuracy rate. It works by analyzing the subtle “blood flow” in video pixels to return results in milliseconds.
?? Shut up & Take My Money
?? Nike is unboxing its dotSwoosh site. dotSwoosh will eventually become the company’s official destination for buying virtual sneakers and other apparel used in the metaverse or video games.
?? A fast fashion Chinese shopping app is gaining huge traction, even in the US. It’s called Tamo , and it got 3.4M downloads in just three months. It’s also the third most downloaded app in the US App Store right now.
?? ASOS and New Look offer the best online customer experience , Zara the worst.
?? Tencent wants you to pay with your palm . What could go wrong? Recent technological advances have enabled Chinese companies to use palm-print recognition technology in everyday settings.?
?? Where the creator economy is headed in 2023. [video]
?? TikTok?has finally published a paper describing its real-time recommender system .
?? Real Life Is The New Luxury
?? Google will pay $391.5m to settle a privacy lawsuit with attorneys general from 40 states who accuse the tech giant of tracking geolocation data after users thought they’d turned it off.
?? Patented "nanodrops" can repair damaged corneas , and could potentially eliminate the need for eyeglasses in the future.
?? Kate Spade Unveils Experiential Pop-up for Holiday Season in London. The space comes with a hidden mini dance room, a nostalgic candy store, a locker stashed with mystery prizes, and a boozy vending machine.
领英推荐
?? Telecommunications companies once employed 350k US landline operators. Today, there are just 550, and AT&T is ending its landline operator service in 21 states, affecting 3m of its 8.5m landline customers.
?? 12 digital natives that have learned to love old-fashioned retail . These e-retailers promised to disrupt conventional retail practices.
?? Interesting Guardian exploration of the worrying numbers behind the Qatar World Cup . + Qatar promises it’s not paying fake fans to attend the World Cup. + A live-updating chart tracking each nation’s chance of winning the 2022 World Cup in Qatar. + A list of the brands running campaigns ambushing and protesting the World Cup.
?? Inflation is up. So too are Google searches related to it. Ashley Wells, insights manager at Google, teases apart recent search trends and what they mean for you in these uncertain times.
?? Target pivots to larger stores with new 150K-square-foot format. The concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and merchandise.
?? Digital Detoxes Are as Bad as Crash Diets, Research Shows. Try This Instead .
?? Video: How the best companies pivot during a bad recession .
?? Human 2 Human
?? THE BEST INVENTIONS OF 2022 . 200 innovations changing how we live.
?? The traditional way of knowing how a demographic stands on political issues is becoming obsolete . Pollsters typically try to survey voters through robocalls and robotexts. There were 25 million calls and 1.29 billion texts in October alone. But young people just… ignore them.
?? Insight into shoppers’ buying behaviors. Wunderkind’s 2022 Consumer Insights Report explores how recent events have affected the way consumers interact with brands. Hint: It’s complicated.
?? You are 1-in-8-billion — cool interactive visualization putting the global population in context.
?? L’Oréal’s in-person workers get a $5 an hour concierge who will fill up their gas tanks and ferry their dogs to day care.
?? The uncertain mind: how the brain handles the unknown . Our brain is wired to reduce uncertainty. The unknown is synonymous with threats that pose risks to our survival. In fact, fear of the unknown has been theorized to be the “one fear to rule them all”—the fear that gives rises to all other fears.
?? AI Rabbit Hole
?? Marketing Content Platform Simplified Launches AI Text-to-Image Generator .
?? AIs are writing scientific papers now. Galactica is a brand new Meta AI language model that’s designed to extract relevant information from more than 48 million scientific papers. And then it writes organic scientific articles and answers your complex questions directly.
?? Blueprints for intelligence . “A visual history of artificial neural networks from 1943 to 2020.”
?? Google’s new prototype AI tool does the writing for you . Wordcraft is a ‘magic text editor’ meant to inspire writers when crafting new stories, but it’s not likely to replace your favorite authors anytime soon.
?? Mubert generates (with the help of AI) music for your Reels or podcasts.
?? Jack Of All Trades
?? Podcasting on YouTube . A comprehensive 67-page guide on best practices.
?? Use TikTok’s Trends tool to find trending hashtags relevant to your niche, combine less popular with popular tags and make sure they’re relevant.
?? Free course in programmatic advertising .
?? ASO for mobile marketers: Kickstart your organic app downloads .
???That's it for today. You can also join my space on?Substack ?if you feel like it. Don't forget to share your thoughts and click subscribe. Until next week!