Purplebricks Admits Breaches

Marketers often get a bad rap, and in many cases, it is well deserved. It is a common myth that the role of marketing is to entice as many customers as possible to buy your product or service, without too much concern for the customer’s needs, or the suitability of your product or service for their requirements.

Winning customers at the expense of business reputation is never a good practice.

Great marketers see their role as being ‘guardian of the customer’ and ‘steward of the brand’. This approach to marketing is not only the morally correct way to operate your business, but in most circumstances it will also protect your business reputation if you ensure that you are legally compliant and do not fall foul of consumer protection laws.

The recent announcement that Purplebricks has entered into enforceable undertakings with the Office of Fair Trading for alleged breaches of the Australian Consumer Law and the Property Occupations Act 2014 demonstrates that Purplebricks risked their business reputation by not being compliant with the law.

Purplebricks have now corrected their appointment forms, websites and advertising, to make them compliant, to prevent ongoing damage to their business reputation. 

Click here for full article by Tony Cordato from Cordato Partners. Marketing commentary by Michael Field from EvettField Partners.