Purple Tuesday in Guernsey

What’s it all about?

Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people.

In the UK alone, the #PurplePound – the spending power of disabled people and their families – is worth a staggering ￡274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. In Guernsey it is worth ￡274 million, yea million! This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.

#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. We ask local organisations to make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.

What events are we holding in Guernsey?

• a top tips breakfast at Digital Greenhouse with local experts onsite to provide tips on improving the customer experience in relation to the physical environment, digital access, hidden disabilities lanyard scheme and more. From 8:45am
• a leadership panel discussion on supporting local businesses to access the Purple Pound, ￡274m. 12-2pm Chamber of Commerce.
• Please register for events via Eventbrite

Find out more

Purple Tuesday UK website

Purple Tuesday Guernsey